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Steve Jobs’ death has devastated great masses of Apple products consumers as well as the business community itself.
According to Jackson’s article, Jobs had made an unprecedented impact on world’s electronic consumer market where his string of successful products like iPhone, iPad tablet and iPod have changed the whole arena of the PC world, electronics and the digital media industries thus he is one of the greatest CEOs of all time (Jackson, 2011, p. 1).
According to Jackson (2011), as many across the globe associate Jobs with his recent iDevices, Canadian consumers have had a different perception when it comes to prioritizing some of Jobs greatest Apple products. They consider Apple II to be Jobs greatest achievement to their world of computing.
A third of the Canadian consumer society credits the Apple II personal computer as having the greatest impact in their personal computer lives. Though the Canadians do appreciate Jobs’ mobile devices that helped register a new wave on the mobile device functionalities which blended its personal computer capabilities, they still take the Apple II to be the best device ever.
This means the Canadians’ priority of Apple II is at the essence of their classical approach from personal computers to iDevices thus their emphasis still remain gripped within their first experience with the Jobs Apple II innovation.
There is much that needs to be considered before analyzing any poll results especially in the consumer markets. For instance, there is need to evaluate the age groups (demographics) of the voters/respondents.
There is also the need to look at the experience of the voters or respondents with different gadgets (Apple product opinion poll – Asking Canadians). These are some of the many considerations that need to be in check before coming up with a candid conclusion on the research/poll findings.
Jackson’s article on the most preferred Apple product among the Canadian consumers which claims that Apple II personal computer is Jobs best product among the Canadians, can be said to be biased because he does not enlist the criterion chosen when determining the participants in the poll.
Additionally, the 1034 respondents (Jackson, 2011, p. 1) of the poll may not be a good enough representative number of technological consumers which is presumed to be over two thousand.
In the recent wave of Apple’s products, the iPhone 4s seems to have a lot of interest among the Canadian consumers and with such a surmountable interest, it may be among the best favored Apple products in the Canadian technological consumer segment in terms of experience and functionalities (Clandestine, 2011, p. 1) which in return, can surpass the Apple II preference.
Jackson’s conclusion on Apple II as the most preferred gadget in Canada is limited in view because it did not consider the changing retail market structures, the increasing use of technological stores (Apple Stores), the internet and the consumer market place, the growing presence of social networking as the new advertisement, consumer front and the changing trends in the tastes and preferences among consumers (Digital Life, 2011, p.1).
With the above variations in mind, it is clear that with time, the consumer perceptions change especially with new gadget experiences as well as diversified innovations on the same. Thus, the young generation may be more compelled to use the iDevices and this may be their first experience with Jobs products.
Reference List
Clandestine, B. (2011). The N E W iPhone 5 / iPhone 4S. Hub-pages. Web.
Digital Life. (2011). iPhone 4S pre-orders record-setting 1 million in first day. Communication Technology – Blog. Web.
Jackson, B. (2011). Steve Jobs’ greatest product the Apple II, Canadians say. IT Business Canada – Blog. Web.
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