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Introduction
Media has a significant impact on the life of a modern person. An essential component of media is advertising, which, unfortunately, is filled with stereotypes. At the same time, people encounter it daily, which enhances the adverse effect. The repetition of the same stereotypes leads to the problem where certain principles become fixed in the mass consciousness. Consequently, people begin to believe these biases sincerely and consider them their own. Unfortunately, such stereotypes are not always beneficial or even true.
One of the striking examples of media with stereotypes is the advertising of a sportswear brand Nike. Undoubtedly, this company is trying to produce quality products and pays much attention to brand development. However, in their advertising, people who wear Nike clothes and shoes are usually healthy, athletic, and beautiful. This creates the stereotype that only slim people can be successful in sports. Thus, many people with non-standard parameters of their figure are embarrassed to start working out because they are afraid to seem ridiculous, although society would actually support them. Therefore, to reduce the negative impact of advertising on people, marketers must take a responsible approach to its development and take into account the interests of different population groups.
Follow Up Response Post
The use of stereotypes in cinema is a critical issue. On the one hand, this allows creating vivid and understandable characters. On the other hand, this can reinforce negative prejudices in the minds of viewers. Therefore, the development of characters should be approached carefully. Fortunately, in recent years, screenwriters and directors have been trying to avoid the tendency toward stereotyping in cinema. They are interested in creating unusual and original characters. Thanks to this, viewers see the multifaceted nature of a human being, which allows them to become what they want and reach new heights.
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