Step 1: Choose an Organization : BANKING & FINANCIAL SERVICES Use the guideline

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Step 1: Choose an Organization : BANKING & FINANCIAL SERVICES
Use the guideline

Step 1: Choose an Organization : BANKING & FINANCIAL SERVICES
Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.
If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.
Step 2: Explore the Organization’s Current Marketing Activity
Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?
Step 3:
Put the following information into your post:
Company name
Headquarter location (city, state/province, country)
Industry
Web site
Why you chose this organization: Answer:: I CHOSE THIS INDUSTRY BECAUSE THIS IS THE INDUSTRY THAT MY PROFESSION WILL BE.
What marketing efforts you can see the organization doing
.
Guidelines for Selecting an Organization
Identify an organization working in industry or area that interests you. Choose carefully because during this course, you will create a marketing plan focused on this organization. Think broadly about the type of organization you’d like to focus on. If you choose a very large organization, you’ll need to pick a specific product or service to explore. Small and medium-sized businesses tend to work well.
You’ll need an organization for which plenty of content is available to help you with the analysis you’re trying to do. You may be able to find primary information, or you may need to do research and create informed hypotheses (guesses) based on your research.

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