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American football is one of the most-watched sport across the country. It has gained a lot of favor from fans and football management. Sports organizations are usually recognized for their on-pitch achievement but not for their abilities to diversify revenue streams off the field. The success of any sports activities depends on the financial contribution which determines the business activities within the Club. Sport funding is a critical part of sport management, and it embraces various aspects including sponsorship and member contributions.
American football acquires the funding through various means; however, every specific football club has its own way of generating revenue to promote effective management of sporting activities. Membership Funds is the premier source of funds; members contribute towards club activities; this contribution can be specified in different forms such as yearly, monthly, or weekly contributions (Moore, 2019). Another source of funds is effect fees; spectators may be allowed on the field on a ticketing platform during a particular sporting event. Each ticket is priced, and those collections are used to fund club activities.
Sometimes the government can grant football clubs to promote talents and social activities in the country. Government can offer funds by improving the sporting facilities and financial support to the professional club administrators. Football clubs being not-for-profit organizations, may require subsequent fundraising activities. However, this may not be a common source of funds; most activities are done through an online platform to encourage well-wishers to support the Club.
Sponsorship is a contractual arrangement done between the football club and the specific business partner. Sponsors offer funding to support events and embrace community support for the purpose of promoting talents as well as improving their businesses and product brands (Phaswana, 2018). In exchange, they get business exposure and a chance to get connected with new customers. Sponsorship allows the Club to attain financial support from their sponsors, which helps them run football activities effectively. Another source of funds includes the sale of items for profit plowed back into the organization.
References
Moore, M. E. (2019). Financing sport. International Journal of Sport Communication, 12(2), 306-309.
Phaswana, N. (2018). Sport funding of schools in low socio-economic communities in Gauteng (Doctoral dissertation, University of Pretoria).
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