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Historical Overview
Our airline is a leading American air carrier, one of the main advantages of which is extremely low prices. Spirit Airlines is headquartered in Florida today, but our history began in Michigan in 1964 ( Spirit Airlines History, 2017). At that time, we had an entirely different name. A little later, in 1980, our creators decided to call the service Charter One. The planes of Spirit Airlines had not yet transported their passengers in different directions throughout the United States by that time, and the key points were the West Coast, as well as Atlantic City. Nevertheless, later, in 1990, the territory covered by our company increased. In 1992, the owners of the transportation service called our unit Spirit Airlines, and this name is familiar to almost all Americans today.
Every year, the coverage of the territory, where our company carries out its flights, increases. In the early 21st century, Spirit Airlines established a separate direction outside of America and aimed at Puerto Rico. Rather soon, our company received the status of a very low-cost carrier, and our pilots began to make their flights to different parts of the US and beyond. According to Spirit Airlines History (2017), there are about 52 flight destinations today, including the Caribbean, as well as Latin and South America. Modern equipment with high-performance and safe aircraft allows us to name our air transportation service one of the most convenient in the world. Having passed a rather long way of development, Spirit Airlines has evolved from a small enterprise into a major carrier, which annually delivers hundreds of thousands of people to different parts of the globe.
Mission Statement
Our mission is to prove to people that even long transportations can be inexpensive and comfortable, especially when it comes to a large family. We are always glad to our customers and believe that passengers should consider flights by plane not only regarding speed but also convenience. Our liners leave a positive impression for all customers because we do not seek to maximize the benefits while making minimum efforts. Conscientious work and quality performance of duties is an indispensable condition for a pleasant flight (Zou, Yu, Rhoades, & Waguespack, 2017). Moreover, when it comes to traveling at the height of several kilometers, safety plays a key role. Our highly qualified pilots have long working experience and will be glad to see grateful passengers on boards of our planes.
Vision Statement
We believe that it is better to bring our central concept to our clients only in practice. We do not set unattainable goals. Our Spirit Airlines has acquired the status of the most affordable carrier not in vain as passengers who trust us and have used our services for several decades confirmed this title. Transport corporations, as it is known, achieve a competitive advantage in business due to the opportunity to provide customers with the best offer (Elian & Cook, 2013). Our service guarantees people the chance to quickly and get from one point to another safely, and, judging by the feedback from grateful passengers, we do our job successfully. New liners, friendly service, a whole range of services are all that we are happy to offer our customers as additional proof of the responsibility that we adhere to.
Core Values
We realize that we should continually develop our capabilities and focus on the problems of other carriers to avoid them for our passengers to be satisfied with our companys service and use it regularly. Throughout the entire existence of Spirit Airlines, our corporation specialists have developed some core values that all our employees are steadfastly observing ( Spirit Airlines History, 2017). Thus, it is worth noting several target areas.
Availability. We do not want our services to be affordable to just wealthy people. In todays world, every citizen should be able to reach any destination, and we are happy to give people this opportunity. The more people learn about the convenience of our service, the better.
Security. Certainly, low prices are a good advantage. However, it is equally important for passengers to feel secure and protected during the flight. Our company works with several dozen modern airliners, which are equipped with all necessary means of protection and are safe.
Comfort. If a passenger feels well on board the aircraft, his or her impressions will only be positive. Our trained staff of Spirit Airlines is making every effort to ensure that people entering the aircraft understand that stewards are happy to help them. We do not strive for the ideal; we provide comfort.
Organizational Objectives
Our clients should know that we continue to develop the range of services. Our plans include the constant expansion of flight directions, as well as equipping the company with more advanced facilities that meet all modern standards of quality and safety. As Calkins (2015) notes, passengers should realize that Spirit Airlines is not only a beautiful name and low prices but also a large complex of universal services, which include charter and global transportation. If people are confident in the quality of our work, it means that all our improvements have not passed in vain.
References
Calkins, T. (2015). Spirit Airlines: The power of a clear strategy. Web.
Elian, J., & Cook, G. N. (2013). Spirit Airlines: Achieving a competitive advantage through ultra-low costs. Journal of Aviation/Aerospace Education & Research, 23(1), 23-34.
Spirit Airlines History. (2017). Web.
Zou, L., Yu, C., Rhoades, D., & Waguespack, B. (2017). The pricing responses of non-bag fee airlines to the use of bag fees in the US air travel market. Journal of Air Transport Management, 30, 1-11.
Do you need this or any other assignment done for you from scratch?
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