South East Queensland Food and Wine Festivals

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Table of Contents

Introduction
Potential Entrants
Suppliers
Substitutes
Customers
Industry Competitors
References

Introduction

South East Queensland is located in Australia. It is a major economic hub. Business, tourism and agriculture are some of the economic processes within the region. It has an adequate transport network. There are busy towns within the area. Because the area is a rich tourism destination, there are spontaneous food and wine festivals.

These have potential economic gains for the area. Michael Porter provides an analytical business tool. Porter’s five forces model is applicable in the examination of business environments (Lamont, 2009). This report uses the Porter’s five forces to analyze the South East Queensland’s food and wine festivals task environments.

Potential Entrants

The food and wine festivals have grown popularity. New entrants are likely to venture into this operation. Ideally, this might interfere with the smooth business processes. It might also interfere with the revenues gained by the task environment. The popularity of the events might lead to the influx of different festivals in the same area. New entrants break the observable monotony.

This process might equally affect the task environment. Increased globalization enhances the rate of information sharing (Franklin & Martin, 2008). This might speed up the rate of invasion into the area by other external festivals. Notably, this process might impair the capacity of government agencies to offer critical services.

However, the suppliers are more likely to benefit due to increased demand. Competition may increase. Indicatively, the influx also leads to high numbers of clients. The investors have to venture more into innovative services. Evidently, this force has a very high effect. This is because it influences many factors

Suppliers

Suppliers influence the business processes within Queensland area. However, they face significant manipulations from the effects of demand. The possibility of new entrants into the food and wine festivals dictate demand levels. The suppliers can dictate the type of food product or wine to avail for the festivals (Lamont, 2009).

Consequently, this determines the rate of influx and the presence of newcomers. The supply trends are also likely to dictate the periods of holding these festivals. For instance, food material from the farm may only be available during certain times.

The suppliers also have the capacity to dwindle the success of the festivals. Such cases may emanate from lack of necessary goods in the market. The supplier force is medium. This is because in a typical market, buyers access perfect substitutes.

Substitutes

Substitutes have potential threats on businesses. This applies both to the festivals and to the task environments. There is high probability for the rise of other important festivals within the area. Indicatively, this is likely to interfere with the festivals. This negative trend may adversely affect the consumers, suppliers and the surrounding community.

The possibility of product or service substitute may also bear negative impacts. This might be observable in the business community within the South East Queensland area. The substitutes influence the goods present within the market (Kliman, 2010). Consequently, this might dictate the kind of festival to hold within the South East Queensland. Analytically, this process might either have a negative or constructive point.

This observation is applicable to all the task environments. The coincidence of likely events during the festivals might be disastrous to all stakeholders. Suppliers are likely to realize reduced sales. In addition, investors within the sector may also suffer low-income revenues. The substitute force is medium. It is largely dependent on the likelihood of occurrence of a substitute.

Customers

Customers are important in shaping the market and business environments. The presence of customers in South East Queensland is important. It enables the occurrence of the festivals.

Notably, without customers, these events cannot occur. Their bargaining capacity is crucial in diverse ways. For instance, they might lower the prices within the market. Consequently, this creates an eminent loss to the suppliers.

Investors may also lose their profit due to low market prices. There are certain customer-related factors that might be very detrimental (Lamont, 2009). Particularly, this might be applicable when these factors act in synergy with other substitute elements.

The customer force is medium. This is because effective firms or market dealers have the competency to employ transformative strategies in winning customer loyalty.

Industry Competitors

All business units harbour stiff competition. South East Queensland may face stiff competition from other hospitality events. The application of high quality food and wine services from new entrants depicts a potential source of threat. Competition may also affect all the stakeholders involved in the events. However, it may not be possible to have these events occur within one day or in a season.

The festival organizers have to implement more innovative and strategic plans to counteract any form of competition. The force is low due to many reasons. Foremost, competition is an ongoing process. There is no business environment without competition (Connell & McManus, 2011).

Therefore, adequate preparation is appropriate. Notably, there might be instances when the business operations become redundant. The festival organizers must be keen to note some of these important factors.

References

Connell, J. & McManus, P. (2011). Rural revival?: Place marketing, tree change an regional migration in Australia. Farnham: Ashgate.

Franklin, M. & Martin, B. K. (2008). My brilliant career. Peterborough, Ont: Broadview Press.

Kliman, T. (2010). The wild vine: A forgotten grape and the untold story of American wine. New York: Broadway Paperbacks.

Lamont, K. (2009). Wine and food. Crawley, W.A: University of Western Australia Press.

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