Solar Powered Sunglasses Product Marketing

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Table of Contents

Introduction
Details and Description
Methodology
Marketing and Strategy of Implementation
Cost Analysis
Future Research
Conclusion
References

Introduction

Solar panels are becoming more popular year by year due to their environmental friendliness and versatility. They cover the roofs of buildings and cars, built into smartwatches and other accessories. Experts from the International Energy Agency believe that by the middle of the 21st century, solar energy will become one of the main sources of electricity. In particular, this technology has affected the field of sunglasses, where it was successfully integrated into the form of an experiment. It is necessary to analyze in more detail what the product turned out to be and what further development of such glasses and technologies can lead to.

Details and Description

First of all, it must be emphasized that this product is exceptional and not universally popular. Scientists at the Karlsruhe Institute of Technology in Germany have fitted the lenses of sunglasses with organic solar panels (Karlsruhe Institute of Technology, 2017). With the help of the collected energy, such glasses measure the ambient temperature and the intensity of sunlight. The microprocessor and two small displays are built into the temples. Photovoltaic cells made of organic polymers are light and plastic, so it is easier to give them any desired shape and color (Karlsruhe Institute of Technology, 2017). The material can be made translucent. Such elements are made at a relatively low temperature, so many materials, including cheap ones, can be used as a substrate for them. However, there are organic elements and disadvantages. For example, compared to silicon, polymer batteries are less efficient (Karlsruhe Institute of Technology, 2017). However, the field continues to develop and engineers are actively working to eliminate these problems.

Methodology

For such a product to be in great demand by society, it is necessary to develop a methodology for introducing it to the market. To do this, you should use the main advantages of such glasses, which are environmental friendliness, durability and modernity. In other words, these parameters must be organically integrated into the overall marketing plan. “Smart” sunglasses made by scientists as an example of the use of organic solar cells (Cruz, 2017). Thus, the main function of such a product at the moment will be to demonstrate that solar energy is available everywhere (Cruz, 2017). Accordingly, the first and main task at the moment is to cause addiction to this type of energy in society and the destruction of prejudices about the high cost.

Marketing and Strategy of Implementation

After the first tasks of such glasses are completed, it is necessary to begin an active introduction to the market. The key advantages of the product that must be used in the strategy have already been noted above. First of all, it is worth highlighting that in the modern world, concern for the environment is becoming a public trend, and accordingly, this is the main competitive advantage (Jeyanthi et al., 2021). People will be interested in a product that lives up to their values and helps to care for the environment (Jeyanthi et al., 2021). Another advantage is the durability of the product, which is opposed to the culture of consumption. Standard sunglasses quickly go out of fashion or break, respectively, are often utilized (Jeyanthi et al., 2021). Due to the nature of the material, the processing or production of such products is extremely dirty. Another reason is that people are forced to spend more money to replace glasses (Jeyanthi et al., 2021). Accordingly, solar-powered sunglasses are able to eliminate this problem due to their durability, which is in the interest of both society and the manufacturer.

Cost Analysis

It is worth noting that such glasses will be more expensive than competitors on the market. This is explained by the fact that the introduction of solar energy technologies and materials that are different from competitors is much more expensive in cost. This can be a significant disadvantage, so the organization needs to apply its own pricing policy (Pehrsson, 2020). The product must be in the segment that is more expensive than usual but cheaper than the luxury class (Pehrsson, 2020). This strategy works in such a way that from the point of view of the buyer, the product is not the most expensive, which means that this disadvantage is leveled (Pehrsson, 2020). In addition, over time, the product should become cheaper due to high demand. In such a situation, the manufacturer will not suffer losses due to the demand for the goods. Finally, dividing the points into several classes with the corresponding equipment level makes sense.

Future Research

In addition to being a financial success, the project opens up new opportunities for future research. The accessory measures the light intensity and air temperature, and the technology is planned to be used in the future in the manufacture of windows. According to scientists, solar energy can be applied to larger objects – for example, on windows or in the upper glazing of buildings (Blazev, 2021). Over time, the developers hope to improve the glasses themselves; organic photocells can be used not only in ordinary glasses but also in corrective glasses (Blazev, 2021). The collected energy is supposed to be used to external power devices, such as hearing aids or pedometers (Faiman, 2019). Experts from the International Energy Agency believe that by the middle of the 21st century, solar energy will become one of the main sources of electricity (Blazev, 2021). Thus, the long-term repertoire of such a product is multifaceted, which predetermines its success.

Conclusion

Based on the foregoing, solar-powered sunglasses are an extremely promising and reliable product. The main advantage of the project is that it satisfies the interests of several parties at once. In order to release the full potential, developers need to permanently promote the product to society and work on eliminating shortcomings. Due to modern trends in society, such glasses will be able to conquer a niche without risks and barriers.

References

Blazev, A. S. (2021). Solar technologies for the 21st century. River Publishers.

Cruz, J. (2017). These awesome solar panel sunglasses will leave you speechless. Blasting News.

Faiman, D. (Ed.). (2019). Light power: Half a century of solar electricity research – volume 1: Solar thermal power systems. World Scientific Publishing Company.

Goettle, R. J., Pletsikas, C. & Hudson, E. A. (2019). Solar energy and the U.S. economy. Taylor & Francis.

Jeyanthi, M. P., Choudhury, T., Hack-Polay, D., Singh, T. P. & Sheikh, A. (2021). Decision intelligence analytics and the implementation of strategic business management. Springer International Publishing AG.

Pehrsson, A. (Ed.) (2020). Competitive international strategy. Key implementation issues. Taylor & Francis.

Karlsruhe Institute of Technology. (2017). Solar glasses generate solar power.

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