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Introduction
Modern technological aspects have brought immense benefits to the current generation in a number of ways. For example, apart from just transforming the way we do things and bringing entertainment at our disposal, modern technologies have gone a step further in making our lives more enjoyable.
As a matter of fact, today, humans are exposed to diverse social networking sites that would enable them establish a digital footprint of themselves and what they are up to, thanks to current developments in the computer technology. Ever since the inception of the internet in the early 1980s, the world has seen great advancements in the information and communication sector. The use of social media comes with immense benefits to internet users across the world.
Some of these benefits include things such as interconnectivity, exposure, and easy exchange of information. Social media is one of the major technological aspects that continue to influence people’s lives in the contemporary world. For the purpose of showing how societies have benefitted from modern technologies, this paper focuses on three common social media applications that include Twitter, Instagram, and Google Plus.
This is an online social networking website that makes it easy for people to interact and communicate with one another through brief messages known as tweets. Tweets, which are normally restricted to a maximum of 140 characters per message, can easily be sent and received over text messaging and desktop applications.
This internet-based instant messaging application has enhanced inter-connectivity in the current world, thus enabling people to share important information about themselves, their personal lives, profession, and business ideas, among other things. The application was established in March 2006 and was officially launched in July of the same year.
The main aim of the application was to ease people’s communication and interaction through a collaborative environment. Four American citizens namely Evan Williams, Noah Glass, Jack Dorsey, and Biz Stone were the people behind the application’s development. Twitter enables its users across the world to share information regarding certain aspects of life with a global audience (Culnan et al. 248).
The application provides people with the ability to express themselves to others around the world using small chunks of information. More importantly, the application plays a crucial role in helping entrepreneurs enhance their corporate goals through free advertisement services. As a matter of fact, the use of twitter has become a common practice nowadays, and this has significantly helped to address various communication needs in the world (Hansen, Ben and Marc 32).
Based on these observations, it is clear that twitter has succeeded in making the communication process more efficient. In this regard, the application can be of great significance to individuals and business organizations planning to create an impact about themselves or their businesses on the web.
Apart from the benefits highlighted above, the application also enables internet users across the world to stay informed about various issues surrounding them in life. More importantly, the application has proved to be a powerful research tool as well as a reliable platform for business promotion and outreach.
Instagram is a web-based application that enables users to share videos and photos across different social networking sites such as Facebook, Google Plus, and Twitter. The application was created in 2010 by two American citizens namely Mike Krieger and Kevin Systrom. The main aim of the application was to improve the aspects of photography and video in order to make them more compatible with current technological trends.
One of the most exciting things about instagram is that, it is made into various impressive features that will enable users customize their photos and videos before posting them on social media platforms (Valente 18). I have been using the application for quite sometime now, and I have found it to be more useful when it comes to confinement of images to different shapes for digital application. More importantly, the application has enabled me to use digital filters on my images to make them more attractive.
As it would be observed, the major goal of instagram was to provide internet users across the world with the ability to share images over social media platforms in a more convenient way. In this case, users are likely to draw great community interest and recognition in a small amount of time. This wonderful application effectively serves my desire to share images and videos over the Web in an easy and more convenient manner.
Instagram users around the world have continued to benefit greatly from the application. For instance, apart from enabling users to share images and videos over the web for sheer fun, the application also acts as a powerful marketing tool in today’s business arena. There is no doubt that instagram is one of the key social media options commonly applied by modern-day entrepreneurs to create business interests that are likely to improve their marketing efforts in a faster and less costly way.
Google plus
This is a friendship and forum social networking application that is owned and managed by Google Inc. The service was launched by Google administration in June 2011 to act as a social layer that would promote most of the company’s online operations and properties.
As it would be observed, the main goal of the Google Plus service was to enable users to share their properties over the internet using interactive social networking elements (Scott 23). One of the most impressive features about this application is that, it is attached to various Google properties that will enable it link easily with other social media platforms on the web.
Through various interactive services such as Google Wallet, Gmail, You Tube, Google Music, and Google Voice, the application effectively addresses the need of communication in the contemporary world. In this regard, internet users across the world can access all kinds of entertainment easily and be able to communicate with one another in a collaborative environment.
Some of the main benefits gained from this social networking application include, but are not limited to, minimum inbox clutter and disturbance, a reliable forum for collaboration, and centralized communication.
Conclusion
As it is shown in this paper, modern technological aspects have continued to play a significant role in transforming people’s lives through various social media applications. As a matter of fact, the gains of participating in social media through different social networking sites have gone beyond our own imaginations.
Communication and interaction among people has become more convenient nowadays than at any other time in history, owing to the magic of current social media platforms. Apart from providing humans with exciting online experience that places them at the edge of modern-day technologies, popular social media platforms such as twitter, instagram, and Google Plus have proved to be reliable avenues through which significant business plans can be communicated to the outside world.
Through these interactive social media platforms, professionals around the world are able to connect with one another for a more purposeful cause. In this regard, millions of people across the world have found great value in social media, thus connecting and interacting with one another through popular social networking websites such as Twitter, Instagram and Google Plus.
Works Cited
Culnan, Mary J., Patrick J. McHugh and Jesus I. Zubillaga. “How large US companies can use Twitter and other social media to gain business value.” MIS Quarterly Executive 9.4 (2010): 243-259. Print.
Hansen, Derek, Ben Shneiderman and Marc A. Smith. Analyzing social media networks with NodeXL: Insights from a connected world. Morgan Kaufmann, 2010. Print.
Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons, 2013. Print.
Valente, Thomas. Social networks and health: Models, methods, and applications. Oxford University Press, 2010. Print.
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