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The dynamic markets have forced many organizations to incorporate SMS in marketing strategies. The organizations offer rewards such as gift vouchers and travel packages to their customers through SMS. In this case, the SMS is integrated with other media such as radio, TV, or social sites to allow customers to send codes and their details. When the customers purchase the products of the organization, they find special codes in the products.
These special codes are sent to match the codes that are attached with prizes. On the other hand, the organization could utilize the media to offer codes, where customers are required to send their codes and individual details to special numbers. After the codes from various customers are received, they are subjected to random picking. The lucky codes picked will enable the owners to receive some prizes. For this reason, organizations can maintain the loyalty and trust of their customers. At the same time, organizations can attract the interests of the customers, which enhances organizational profitability.
In the recent past, Macca, a chain that offers junk food, used SMS to enhance its sales while offering prizes to its loyal consumers. In essence, the company collaborated with a local radio station that offered a special number for listeners to send their details to it. Many listeners were attracted to try their luck by sending their details to the number. Based on random selection, the lucky customers of the company could be selected for various prizes. This marketing approach elicited interest among many people in organizational products. Consequently, the level of sales in the company increased drastically.
The dominance of SMS has forced TV channels to incorporate the concept in their programs. Popular programs on the TV channels request viewers to send their perceptions or votes. When viewers participate in the program, they can support their favorite programs, models, or concepts being covered. TV stations can earn some revenue from the SMS since their rates are higher than the standard SMS. For instance, ‘Late Night Legends’ and ‘Good Game’ use SMS to attract audience participation.
On the other hand, organizations could use TV stations to offer prizes to their loyal consumers. In this case, people are required to send their details to certain special numbers. Consequently, their details would be picked at random, and the lucky winners are offered prizes. Besides, the selected individuals could be invited to TV stations to present their views about certain concepts or products. These activities enable the TV channels to earn some revenue while marketing the services of different organizations.
The ever-growing competition among organizations has forced organizations to entice customers to their products with substantial prizes. Repeatedly, the organizations are forced to spend exorbitant costs to provide prizes to consumers such as vehicles or tour packages.
During the provision of such prizes, questions could be offered to the audience directly, or selected individuals could be invited to the shows. When individuals send SMS answers for the questions asked, they are offered prizes at later periods, which feature in the channels. On the other hand, when individuals are hosted on the TV channel, the persuasive individuals win the prices. For this reason, the products of the sponsors always earn better ratings amongst consumers.
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