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The advertisement on the “skinny boost” energy drink was designed purposely to attract the women who are interested in losing weight to buying it so that they can achieve their goal of being slim.
The company chose to use the picture of the woman who has is slim with a flat belly, measuring the size of her waist to show how the energy drink helps women cut down weight faster. They also have in the advertisement indicated how it helps in burning fat, controlling hunger, low glycemic, and also patented and balanced energy. The picture of the woman was printed large so that it can attract the people to get interested in reading its contents. The figure of the woman is just good enough to make someone stop and stare at it!
The producers of this product have used quite a convincing language as their persuasive strategy; they have indicated all its benefits clearly that most people who are interested in losing weight want to have. Women usually are known to have cravings for food more than men, and due to these, they take snacks during the day, and this could be the reason they gain weight faster. So with its ability to control hunger, meaning it will also reduce the need to snack often (Coberley 2014, p. 25)
Personally, I could be interested in this product because it will help me burn fat. I hate the fact that I have a lot of fat in my body, and the ability it has for helping me get rid of it could make me buy it. Apart from knowing that I love eating a lot because I get hungry so fast and since it will help in reducing the hunger, and then it could greatly help me to reduce the amount of food that I get in a day. Many intellectuals know that dieting is not the right way to lose weight, so having a product that will be effective without having to avoid eating some other foods will make the people want to try it.
Natural methods of weight loss usually recommend the people to use some food and to stop eating others that are believed to accelerate weight gain, the time for eating is generally fixed so that one who has to strive to eat within the right time, for example, nutritionists usually recommend people to eat early enough, usually three hours before they go to bed, for a career woman with a busy schedule, this could be hard to practice. (Smith 2011)
In modern society, many girls and women could want to achieve a body shape that is of a model, who is usually thin, and their shape is similar to that of the woman in the advertisement. They usually associate body thinness with beauty, and thus women who are thin have high self-esteem as compared to the ones with pot bellies. Apart from that, society considers the fat people to look older than they are, and women could not want to be told that they are old. The society could also associate fatness with obesity. Thus this product could highly be bought since it fulfills their needs. Most men also prefer women who have flat bellies and also thin.
There are cases of women who have been rejected by their spouses because they have gained extra pounds of weight. Some are still single because their ideal men usually don’t look their way because they are fat, or they do not have the perfect figure that they need (Sharma, Wharton, Forhan & Kuk 2011).
The target audience of the advertisement is mainly the youthful women; the company used the portrait of a woman to identify its audience. Most women are also usually eager to try new things, especially the ones that they are interested in. They could try anything just to ensure they cut down on their weight. They get concerned even when they put on some few pounds of weight, and they mostly hate having pot bellies.
That is why such an advert of a woman with a flat stomach would draw the attention of the people so that they could use the product to have a flat stomach just like her. Such a product could be consumed significantly so that they cannot gain weight now that it is indicated that it can help in burning fats from the body. The assumptions that the producers of this product have made about the users of the product is that; they are all interested in having a model like figure like that of the woman in their advert, they all could like to burn down their fat and that they could try to use more of it to achieve quicker result that is why they have issued a warning about it. The advertisement is attracting and appealing, and it can help sell this product very well, now that has the power to attract the attention of its audience well (Goulding 2009).
References
Coberley, C. (2014). Initial Evaluation of a Scalable Lifestyle Program for Sustained Weight Loss. Journal Of Obesity & Weight Loss Therapy, s4(01). Web.
Sharma, S., Wharton, S., Forhan, M., & Kuk, J. (2011). Influence of weight discrimination on weight loss goals and self-selected weight loss interventions. Clinical Obesity, 1(4-6), 153-160. Web.
Smith, I. (2011). Eat: The effortless weight loss solution. New York: St. Martin’s Press.
Zinczenko, D., & Goulding, M. (2009). Eat this, not that, supermarket survival guide: The no-diet weight loss solution. Emmaus, Pa: Rodale.
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