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Background information
Samsung is a South Korean corporate entity that engages in diverse commercial activities around the world. During its inception in 1938, the organization sufficed as a trading company (Schein 2012). According to Lee Byung-Chul, its founder and inaugural chairman, there was need for an organization that catered for numerous needs that characterized human existence during that period. The organization sought to establish operations in lucrative areas of interest within the global economic landscape (Schein 2012). The company ventured into diverse areas such as manufacturing, construction, insurance, hospitality, and retail distribution. Involvement in such areas ameliorated the company’s stature as a leader in global commerce and industry. In the late 1960s, the company initialized operations in development and distribution of electronic goods (Schein 2012).
Following the demise of its founder and chairman, Samsung split into four corporate entities that would spearhead its clamour for dominance in diverse areas of interest. The entities included Samsung Group, Shinsegae Group, CJ Group, and Hansol Group. The company has several subsidiaries that coordinate business undertakings across the world. Samsung Electronics Company Limited is an example of its subsidiaries that continue to achieve unprecedented success in contemporary commercial undertakings (Schein 2012).
Samsung Electronics Company Limited continues to expand its operations into new market across the world. By the end of 2013, the subsidiary had 236, 000 employees. These employees contribute to daily operations that characterize existence and propagation of this corporate entity in contemporary corporate landscapes. Samsung Electronics Company is a competitive organizational entity that offers solutions in realms of technology and relevant devices that suffice in this area of interest (Schein 2012). It focuses on innovation and customer innovation at all times.
All its products are usually relevant and cognizant of prevailing needs in the market. Samsung Electronics Company operates over 200 subsidiary outlets in 80 countries. This gives it competitive advantage over other players in the market. This has contributed to recurrent profitability and progress in the market. For instance, the company’s profits in 2012 totalled to USD 22.8 billion (Schein 2012).
Products offered by Samsung Electronics Company
Samsung Electronics Company limited is known for its diverse products and services that guarantee customer satisfaction. Most of its products are innovative and compliant with recurrent needs in the market (Hughes 2011). Through extensive market research and product development, the corporate entity creates products that fulfil needs that manifest among its customers. The company offers home and digital appliances under the Consumer Electronics (CE) division (Hughes 2011). This segment also consists of printing solutions and medical health equipment. Samsung Electronics Company also offers visual display solutions through its innovative designs and product development regimes (James 2005). Under this segment, the company offers digital television sets and other appliances with innovative features.
IT & mobile communications division is the largest and most lucrative (James 2005). This division embodies mobile communication devices, network solutions, and digital innovation and imaging. This segment is the current leader in development and sale of Smartphone. Through its GALAXY series, this division has managed to edge out competition from similar companies in the market. Before the launch of Samsung Galaxy S4, Samsung had Galaxy SIII that had features similar to those of Galaxy S4 (Robertson 2013). Although the previous product had similar design to that of Galaxy S4, its hardware was different and less effective. It did not support certain vital operations that suffice with regard to Samsung Galaxy S4. Samsung Galaxy S4 possesses software features and capabilities that manifest in its ability to support modern innovations in communication and telephony technology (Robertson 2013).
Launch of Samsung Galaxy S4
Samsung Galaxy S4 was launched in Newyork on March 14, 2013. During its launch, the company displayed its android capabilities and other features that made it better than Samsung Galaxy S III (Kelly 2013). The launch was colourful and well orchestrated because it aired in television stations around the world. The inauguration created impetus for adoption and propagation of technological advancements that add value to human existence. Although the gadget was launched in March of 2013, its availability in the market materialized towards the end of April 2013 (Kelly 2013). The company availed it to markets in over 150 countries. Its market reception was positive because it recorded high sales.
According to market surveys, Samsung Galaxy S4 recorded highest units of sales in the history of Samsung Electronics Company. It was necessary for the company to launch Galaxy S4 because existent gadgets did not satisfy consumer needs within the market. After conducting market survey and research, the company discovered discrepancies that necessitated creation of a superior product (Kelly 2013). For instance, there was a high rate of technological advancement in realms of communication and telephony services. Therefore, it was important for Samsung Electronics Company to develop a product that aligned with prevalent needs within the market (Kelly 2013).
Conclusion
As earlier mentioned, Samsung Electronics Company is a global corporate entity that operates in diverse areas of interest within the market. Its operations are controlled from its head office in Seoul, South Korea (Schein 2012). Its innovative and focused approach to business enables it to overcome numerous challenges that affect businesses in contemporary settings. The organization has operations in lucrative areas of interest within the global economic landscape. The company accentuates diverse areas such as manufacturing, construction, insurance, hospitality, and retail distribution. Involvement in such areas ameliorates its stature as a leader in global commerce and industry (Schein 2012).
References
Hughes, A 2011, Samsung Overtakes Apple as top Smartphone Maker. Web.
James, A 2005, Demystifying the Role of Culture in Innovative Regional Economies, Regional Studies, vol. 39. no. 9, pp. 1197-1126. Web.
Kelly, H 2013, Samsung Galaxy S4 Named Top Smartphone by Consumer Reports. Web.
Robertson, A 2013, Galaxy S4’s ‘S View Cover’ Shows Phone Notifications Through a Cut-Out Window. Web.
Schein, E 2012, Organizational Culture and Leadership, San Francisco, Routledge. Web.
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