Samsung Company Strategic Corporate Communication

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Introduction

Communication is a significant aspect in any business enterprise especially in the current competitive business environment. Its imperativeness is evident since effective communication defines the level of performance in diverse settings. Indeed, any institution that aspires to perform outstandingly must adopt conventional communication approaches and channels. They must also develop effective organizational structure with streamlined communication channels that hold the capacity to eradicate bureaucracy. This explains why managers in diverse corporations are under obligation to redefine their communication goals and strategies.

This is vital in ensuring that they enhance sharing of information and coordination of activities at various levels of operation. Managers are also under obligation to adopt modern communication techniques such as the use of blog, twitter among others with an aim of reshaping relationship between major stakeholders (Bovee & Thill, 2010). Thus, this report discuses the significance of communication where focus to its relevance and why institutions should initiate its integration is covered. It adopts Samsung Company as the corporation under investigation since the company is in dire need to streamline and integrate more conventional communication techniques.

Thesis statement

There is great need for organizations to redefine their communication strategies and techniques. This is essential since inferior communication channels has been a key impediment that threatens to erode the gains that companies have made over the years (Argenti, 2007). This is evident since most companies lack proper channels of communication that can foster timely and effective delivery of information about potent quality standards that must be observed real time. Therefore, Samsung Corporation must adopt new structures of communications to enable it enhance efficiency, effectiveness and reduce bureaucracy that has been impeding mutual understanding between key stakeholders (Argenti, 2007).

Integration of lean communication structure, the best structure and communication channels that managers of Samsung Company should adopt

Notably, Samsung Company should integrate a new communication structure and techniques. This is because it has been established that inferior communication that is witnessed in the institution is impeding productivity and realization of set goals. Inferior communication has also been affecting team building and social cohesion that is important for a company to achieve its goals. Similarly, poor communication has been promoting conflict of interest and lack of understanding between stakeholders on production guidelines. This has made the institution to operate without clear guidelines since poor communication has been impeding delivery of crucial information that realigns production processes in a unit (Bovee & Thill, 2010).

This explains why the company that produces electronic products such as phones and laptops is in dire need to adopt lean and flat communication structures. Indeed, communication is an important aspect that must be redefined in the company. The company’s management should develop proper measures to facilitate the development of modern structure of communication and acquiring conventional equipments that aid communication. Proper measures should also be put in place to enable the company’s management to develop vibrant communication channels that are lean in nature or less bureaucratic (Couch, 2007). The idea to enhance communication has come at the right time when the company seeks to expand its productivity including market share.

From a professional point of view, effective communication structure that the company’s managers should consider adopting is a flat communication structure. The structure is suitable due to its appropriateness in enhancing efficiency and effectiveness in the delivery of information. Its relevance is certain because it is flexible and it holds the capacity to ensure that decisions that touch on performance elements are conveyed promptly to individuals in various business units for action. According to scholars, flat communication structure is the best structure that organizations should adopt to guarantee their competitiveness. Firstly, the structure is appropriate since it reduces many levels of information flow that normally leads to distortion before information reaches the intended persons. That is it holds the capacity to ensure that information is delivered in its accurate form from top officials to employees at lower levels of operation (Couch, 2007). Secondly, it is bound to eliminate bureaucracy and unwarranted delays within the processing centers as evident before in the company. This will promote prompt execution of activities in the company that has been facing severe operational challenges due to poor communication.

As a new initiative, the company should plan to adopt economically viable and socially relevant communication channels or techniques. The social media tools that are appropriate to enhance its performance include use of blogs, instant massaging and e-mails (Argenti, 2007). They also include twittering, use of Skype and teleconferencing. These channels of communication are suitable for the company since they hold the capacity to ensure that information reaches various departments and stakeholders with much ease. In particular, they are flexible, sustainable and effective than traditional channels of communication. This is evident since the new or modern techniques of communication provide clear channels through which information flows to the intended destination appropriately.

The imperativeness of adopting conventional communication channels as a key process of change and relevance of the information in persuading managers of Samsung Company

Evidently, the benefits of effective communication channels are highlighted to enable managers of Samsung Company to adopting modern communication techniques necessary. This is because the techniques present immense benefits to various stakeholders in institutions. The techniques will help to revolutionize operations in the company that was started with a mission to be the leading electronic and service provider in the world. Firstly, the modern communication techniques will facilitate smooth flow of information from various departments to enhance service delivery (Argenti, 2007). They will also foster coordination of activities between various stakeholders. For instance, effective communication is bound to facilitate mutual understanding between administrators and other stakeholders who include customers and employees. Similarly, it will facilitate communication of the available products the company has to customers in diverse business units. That is the techniques are bound to guarantee awareness creation about the existing products that the Samsung Company sells such as phones, computers, iPods among others and their usage.

Thirdly, effective communication especially the use of instant massaging will ensure accurate and timely delivery of information especially that appertains to quality standards to employees. This is evident since effective communication channels enables managers to direct or inform producers about new ways or standards of production that must be adhered to for purposes of improving quality. Conversely, communication is essential since it will enable the Samsung company officials to understand and implement the needs of consumers that vary with time. Similarly, it will improve governance and sharing of ideas among stakeholders in the company. This will advance innovation that remains a fundamental determinant to exemplary performance in most settings (Zhao, 2010). Particularly, effective communication is bound to ensure that all the necessary processes are executed within the production chain. It will also ensure that every stakeholder is able to perform his or her work with immense diligence.

The idea to improve on communication has been reached because it is in the realization of most managers that no institution can thrive without effective communication. Notably, communication is a powerful tool that influences performance, thus managers of Samsung Company must consider adopting conventional communication techniques at whatever cost. They should consider adopting a flat structure of communication. This is vital given that the structure holds the capacity to guarantee timely conveyance of information and understanding of what is expected from stakeholders.

Restatement of the thesis

Clearly, best practice requires institutions to embrace modern techniques of communication. This is ideal for performance since communication is what drives service delivery. Without communication, marketing cannot be effective, production guidelines cannot be adhered to fully and consumer needs or feedback cannot be understood (Zhao, 2010). Therefore, managers of Samsung Company should find it necessary to integrate modern techniques of communication. They should do this to enable them enhance coordination of activities at the company’s diverse business units. This will restore sanity in the company by ensuring that all activities are executed under similar terms and conditions with the set quality parameters.

Executive summary of the proposal to the CEO

Imperatively, effective communication is an important aspect in any institution that seeks to record good performance. This is because it defines the level of engagement between key stakeholders and general performance. This explains why the information contained in this paper is meant to enable the CEO of Samsung company and other stakeholders to understand the significance of communication. The information is essential since inferior communication techniques that the company still operate under is threatening to erode its performance. Indeed, the CEO should embark on developing clear communication structures and techniques to enable the company become more competitive. In particular, the CEO should consider adopting a flat communication structure to help in eradicating bureaucracy in its management hierarchy.

The CEO should also adopt conventional communication techniques or channels that include e-mail, instant massaging, use of blog and twitter. The techniques will present immense benefits to the company that will steer its growth and expansion. Firstly, they will enable the company to enhance efficiency and effectiveness in service delivery (Bovee & Thill, 2010). Similarly, they will foster team building, social cohesion, and timely information flow between key departments including production units. The conventional techniques of communication will also provide the company with credible communication channels that will enable it share information easily between its service centers. Further, they will facilitate effective management of the company’s business units that are spread in various settings globally. Therefore, the CEO has a duty to embrace modern systems of communication to enable the company meet its set objectives with minimal complications.

Conclusion

Indeed, communication is a significant element that defines performance. It enables institutions to plan and execute their activities that include governance, production among others with at most diligence. Effective communication also enables institutions to relay essential information or policies that guide operations on daily basis. This gives stakeholders the opportunity to understand what is expected of them and their role towards enhancement of quality in service delivery. Notably, the installation of effective communication techniques is a noble project that is bound to enable Samsung Company to advance its productivity. It will also enable the company to provide tailor-made products that matches the needs of consumers.

References

Argenti, A. (2007). Strategic corporate communication. New Delhi: Tata McGraw-Hill Pub. Co.

Bovee, L. & Thill, V. (2010). Business Communication Today (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Couch, W. (2007). Digital and analog communication systems. Upper Saddle River, NJ: Pearson Prentice Hall.

Zhao, J. (2010). Analysis and design of communication techniques in spectrally efficient wireless relaying systems. Berlin: Logos-Verl.

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