Safaricom Limited Company’s Marketing Ethics

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Description

Marketing of products to attain some business advantages requires critical evaluation and care since it determines the number of customers willing to produce the brand goods or services. Researchers and protagonists have paid attention to this aspect in an ideally proficient and reliable manner (Benlamri 112). Even though this aspect has developed concise directions for marketers, they manipulate how the market is formed and developed through asserting certain ethical considerations

Dilemma

Company goal: Safaricom has a goal of growing and thriving the community holistically
Opposing goal (customer, society, regulation): The customers and society target to receive the high quality products and services at low and affordable prices irrespective of the cost of prodution or processing.

Six Known Facts

Safaricom is the most popular and prominent network provider in such nations as Kenya.
Market penetration is hard since most customers are loyal to Safaricom, and they are reluctant to change.
Some customers have accepted other services provided by cheaper and high quality network providers such as Airtel Limited.
Handset holders enjoy lower prices for onnet services than while on the offnet services.
Customers are unwilling to use offnet network services.
Safaricom is the leading innovative company offering the most reliable communication technology in Kenya.

Five questions

How can other companies penetrate the market?
How can Safaricom and its innovation be developed through competition?
How has Safaricom managed to manipulate its market and gain loyalty?

Publics/Parties/Stakeholders Affected

Public	Effect (what, how, why, when)	Potential Costs	Potential Benefits
Organization
Airtel	Competition due to compliment services	All the amount gained by this company	Loyalty from customers
Communication authority of Kenya	Legal and communication regulation	Fines and charges not specifies	Loyalty from customers
Citizens	Varying prices and manipulated tastes	N/A	Loyalty from customers
Equity Limited	Competition in money transfer	No estimate available	Loyalty from customers
Orange Mobile	Competition due to compliment services	All the amount gained by this company	Loyalty from customers

Intensity Issues

Safaricom Limited has not only forced customers to take its services, but also partially monopolized the services being offered.
The company has invested and innovated ways to distract the initial systems of communication and money transfer services through preventing other companies from accessing their network. In fact, it has prevented the introduction of the thin Sim cards which would allow the cardholders to receive services from two or 3 distinct companies using a single phone.

Moral Framework

In order to curb these ethical issues perceived from Safaricom limited, community involvement in decisions affecting them must be addressed. The controversy apparent in their arguments on the appropriateness of the specified prices and manipulation of prices should be done through prior public consultation.

Your Choice for the Organization

Your realistic recommendation for the company

It should prepare strategies to access and receive recommendation and assessments from the customers at all times. This aspect can allow the company to collect important information.

Four strong facts or data supporting arguments

The prominence of a marketing strategy and its business repercussions are inherent to each other.
Safaricom will retain its loyal customers willingly or from pleasure retrieved from the high-cost offnet services from the main provider.
The exploitation of customers due to the strength of a company in the market faces legal regulation as initiated by the Communication Authority of Kenya (Maina 23)
Safaricom will not loosen the hardness of penetrating the communication industry.

Reflection/Comments

Bowen along with his friends had taken a trip to the Himaayan Mountains prior to the approval of a sabbatical program for 6 months. The trip was targeted to take 60 days where the participants would meet many people from other nations. In their endeavors to meet the requirements of this trip, a person from New Zealand identified an Indian holy person termed as Sadhu above the altitude of 15500 feats (Cumming, Feng, and Aitken 13). The Sadhu was experiencing hypothermia, which prompted him to shiver. The group members tried to revive the Sadhu without taking complete responsibility of his case. Essentially, Stephen argued that each of them had done what they managed to assist the Sadhu.

He thought that the reaction of the troop would have taken a different dimension if the person was a smart Asian or western woman. McCoy’s argument was cynical towards that of Stephen. He had noted that their target event was unique in a lifetime. This idea was waved later after realizing that they avoid seeking solutions to an ethical dilemma. This parable is apparent to business ethics where ‘Sadhu’ appears as people requesting or demanding attention for help. However, the provision of such help drives a business away from it true course directed by goals achievements. The mountain represents the ultimate goals of a business. These attributes raise a fundamental lesson that a business may consider the requests of nature and human demands, but only when they are within the spectrum of its success or subjective responsibility.

Works Cited

Benlamri, Rachid. Networked digital technologies 4th International Conference Proceedings. Berlin: Springer, 2012. Print.

Cumming, Douglas, Feng Zhan, and Michael Aitken. “High Frequency Trading and End of Day Manipulation.” Journals of Marketing 3.1 (2014): 1-48. Print.

Maina, Janet. “Analytical Research for Safaricom Limited Company: A Customer Satisfaction Survey.” International Business 5.1 (2010): 1-45. Print.

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