RX-Alert Project: Wireless Medic

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Executive Summary

The projected RX: Alert Corporation is intended to produce Rx-Alert: Wireless Medic that will be needed by patients who are required to take medicine on time without fail. The delay of in taking the medicine may cause more harm to patients, such cases include instances of Tuberculosis where fail to take medicine a doses may lead to starting all over again. It can also be used for patients who are suffering from life-threatening diseases that require strict dose in take. This medicine box will have an alert system which will remind the patient which dose has to be taken at that particular time. It will designed in a way with Wi-Fi so that just incase the patient has not taken the medicine it will send a message on the care-takers e-mail account or on the mobile phone. This will keep the care-taker informed and will make him/her take the necessary action safe the situation.

The RX: Alert will offer employment opportunities to employees thus improving their living standards. The RX: Alert will ensure that multiple meet the required doses standards as prescribed by doctor. Thus profit making will be the motto of the RX: Alert while charging reduced prices and offering quality services. A wide range of services will fall under mechanical servicing, electrical servicing and of other medical equipment. The RX: Alert shall be under automotive service industry. The proposed RX: Alert will be of a medium class. The location of the RX:Alert will offer the RX:Alert with advantages like high demand, security, good infrastructure, industrial area busy with other RX:Alert activities and good return of investment.

Among those short term goals of the RX: Alert, it will be aimed at increasing its sales by 30 -40% in a period of three months and employing 25 employees at the beginning. The long term goals of the RX: Alert are to open new branches after 3 years in Europe, Asia and South America. The RX: Alert is aimed at offering quality product. The RX:Alert shall later diversify its operations and segment into various sections.

Through research carried out in Washington, D.C., RX-Alert identifies some of the target market (what research? do you have any sources? Is it Mostly old people, young people, male/female?, wealthy/middle/poor?, What types of medications need to be taken at such precise times?). The target market will include patients who need to take precisely timed doses of medication, as well as individuals who follow a strict scheduled diet regimen and have medications which must be administered in conjunction with their food, such as diabetic patients. RX-Alert is fortunate enough to be a new concept business and be a leader in this new market with no immediate competition at the present time. RX-Alert will promote its image through posters, uniforms, recipients, sign boards, internet advertising, opening online shop, prime time advertisement, magazines, newspapers and a word of mouth to widen its market (what are the technical marketing terms for those types of marketing strategies?). Promotional methods like offering of incentives (what kind of incentives?), participation in trade shows & exhibitions, and participation in community projects will be employed to promote the image of Rx-Alert to the public and most importantly, it’s target market.

Before setting a price for its products and services, Rx-Alert must take some factors into consideration. In the beginning of this startup company, the cost of equipment, materials & labor as well as the demand for the Rx-Alert: Wireless Medic must be taken into consideration. Rx-Alert will charge a higher price on the specific products with high demand and no market competition. Consumers’ prices will be considered (what about them??). Rx-Alert will use direct sales means to sell its products in the open market. Through this method, the decision of customers (what is “the decision of customers? – do you mean target market? or “a customers decision can be influenced and the decision made on the spot” ? – If so, how is it going to be influenced??) can be influenced and a decision can be made on the spot. By offering our product directly to the consumer, we will remove the middle man and not require a channel of distribution.

The President and CEO will take the sole responsibility of business management. For the success of the business, the President will bring some things in to the venture. First and foremost, the latest technology will be implemented to offer superior services & products and to promote efficiency and accuracy. Furthermore, employees will be assigned duties in their specialty field in order to promote productivity, consistency, and high quality products & services. President & CEO will ensure that the objectives of the RX:Alert are achieved. The vice president will assist the President in the day to day running of the RX: Alert and will be in charge of finance and administration. He will also ensure that employees perform their duties as required. Under the key management personnel, the RX: Alert shall have electrician, financial controller and sales men. The salesman will be in charge of the selling of medicine box and their spares to customers. The panel beater will be in charge of body work. The junior mechanic shall be in charge of RX-Alert wireless Medic that the RX: Alert will offer. The security department will ensure that properties of the RX: Alert are safe and premises of the company are not accessed by an authorized individuals.

Before recruiting employees the RX: Alert shall carry out interviews to ascertain employees’ qualifications, experience, personality and ability. The RX: Alert will offer on job training to competent employees to ensure quality. As part of retraining employees going for short courses relating to their work and taking duration of less than one year will be sponsored by the RX: Alert. The RX: Alert will further offer attachment opportunities to college students. Promotions will be carried out after appraisal and it will be to competent and qualified employees.

The RX: Alert requires high initial capital investment to begin operations. At the beginning the RX: Alert will buy essential machinery and equipments that will be required and will lease heavy equipment that uses changing technology. The major suppliers of the RX: Alert will include pharmaceuticals dealers, electrical dealers and others. Under the product and service design the CEO will ensure that RX-Alert wireless medic are quickly produced with high quality, employees are dedicated to the success and growth of the RX: Alert. He will lay plans that will allow for flexibility to change through its organizational plan. The cost of production of the RX: Alert was accessed on a supply basis. This was arrived at after realizing that some duties cannot be completed within one day. The services that the RX: Alert will offer will include all services required to be done in repairing of medical equipment and production and distribution RX-Alert wireless Medic.

The RX: Alert will earn $ 83,900 per week and a total of $ 335,600 for a month at beginning. The regulations affecting operations include safety standards regulations and insurance act. The RX: Alert will acquire a license from the ministry of commerce and the state authorities to produce and distribute. The RX: Alert shall also acquire a certificate before starting its operations from Washington. All laws and regulations shall be followed in day to day operations of the RX: Alert as well as strict implementations of regulations regarding the registration process.

The pre –operational costs will take a total amount of $ 334,860. The working capital will be. $ 1,482,200. The sales of the whole year will be $ 3,630,800 with a total cash inflow of 3,550,475. The total expected expenses at the end of the year adds up to 3,919,502. The RX: Alert will get a total net cash of 449,298 at the end of the financial year. From the proforma income statement the RX:Alert will get a gross profit of 2,870,000 with a net profit of 682,200. The fixed assets of the RX:Alert costs 261,902 with the total of 1,330,298 as its current assets. While the owners’ equity will be 350,000 with a loan from the bank of 450,000. The break even point of the proposed RX:Alert is 1,840,975 and the current ratio of the RX:Alert is 2: 1 with a return on capital of 46%.

Situation Analysis

Target Market

The RX: Alert mainly will target the patients especially the old and busy, who will make a large percentile of the total target market, and a small portion will be of other people. The main reason why the RX:Alert is targeting old people is because from a long time, they are known to always to forget and hence they require somebody to remind them that they are suppose to take medicine. This target market size is estimated to be more than 2 billion people worldwide. This market is segmented into three-subgroups and qualities suitable for purchase of the custom-made equipment. These segments are:

Low income. This group consists of a large percentile of over 70% approximately of the whole market segment. Over the years, all the local manufacturers and pharmacies have been generating a high turnover of profit due to the high purchase medicine by this segment. They are the people who are prone to diseases.
Medium income. This is a segment that has largely been assumed by many as the largest consumers and they consist of people in developed countries. This target comprises of approximately 25% and who are willing to purchase any equipment to assist them in reminding to take medicine.
High income. This is a small group that consists of approximately 10% and it mainly consists of people from developed world or in old age homes whose prone to diseases and lifestyle involves travelling. This segment has been known to be fully dedicated in achieving their hobby therefore very busy and have the purchasing power buy the equipment at any price.

The three market segments are suitable target, because the segments are able to generate over $ 500 millions annually especially in the industry and the net worth of this industry is growing yearly. This is especially observed particular in the winter seasons, where the industry records a high profit of over 5% profits compared to the other period. This market is growing and expanding internationally with more health products manufacturers expanding to all the five continents, hence the attractiveness of this target to the equipment.

This target market has potential for growth, because of the key reason of the RX: Alert’s RX-Alert: Wireless Medic, which will embarrass uniqueness and design specification of the customer. The more the purchase of the RX-Alert: Wireless Medic, this will lead to the RX-Alert Wireless Medic promotion through mouth-mouth advertisement due to the nature of old age.

The marketing segmentation variables used to select the segments include:

Age. The size of the age group i.e. 55-100 has an important bearing on the target market. This market base serves a three-fold purpose in the segmenting; decision-making and buying by young generation on behalf of the old, the influence of parents on the purchasing decision of income earning children, spending habits by the youths themselves.
Sex. The main target market is the both sexes, because they are known to forget.
Lifestyle. The small percentile i.e. the active in RX:Alert will be influenced to purchase the RX-Alert Wireless Medic because of their, lifestyle i.e. can forget and thus can be motivated to purchase it.
Cultural factors. The diversity of the target market will be addressed by the RX-Alert: Wireless Medic hence will enable the patients from different backgrounds accept and feel about themselves. Eventually influences the purchasing decision by the children who will be working or in mid life.
Personality. The RX-Alert: Wireless Medic will be able to address the different physical characteristics, hence influencing the purchasing decision by the parents so as to purchase the RX-Alert Wireless Medic.

Entry and growth strategy

To make the RX:Alert to be known in Washington at the start, posters will be printed and placed at strategic places to inform its customers of its existence, its area of specification, its location, the services it offers and the products are sold.

Growth strategy

After three years the RX:Alert shall start diversifying into various fields related to the RX:Alert. The RX:Alert will practice segmentation and start specializing in areas where the competitors have weaknesses.

SWOT Analysis

Strengths

Competitive pricing of the product and accessories
Convenient pharmaceutical locations
Product long shelf-life and durability
Right product, quality and reliability
Direct mail delivery capability
Product innovation ongoing
Management is committed and confident
Superior product performance Vs the competitor

Weakness

No pilot or trial done yet
failure of the design and creations
No RX:Alert brand awareness
More training of the staff to familiarize with the products
Limited budget

Opportunity

Could develop and improve the new product
Attract bank/building society cash prints
Open of new pharmacies in viable locations for distribution
Sources new suppliers (home/overseas)
Can surprise competitors
Profit-margins will be good
Patent of the creation of this custom-made equipment

Threats

Threats of the key staff is critical
Mimic of the custom-made equipment idea by the competitors
Vulnerable to reactive attack by major competitors e.g. sabotage
Cheaper substitutes and imitation exported from other countries

Competition

The proposed RX: Alert will face direct competition from its competitors. The RX: Alert will be serving some customers and will be selling medical related equipment. Hence the proposed RX: Alert will ensure that it specializes in RX-Alert: Wireless Medic so as to get more customers. The competitors to the proposed RX:Alert will include.

The size of the proposed RX:Alert is of medium class in relation to its competitors. The location and size of the RX:Alert shall be of great benefit than those of the competitors. Due to the quality product that the RX:Alert shall offer it will have a wider market. Hence the RX:Alert shall cover a wider market.
The RX:Alert being able to cover a wider market will sell a wider range of products apart from RX-Alert Wireless Medic to its customers. The RX:Alert shall also be efficient in offering its services through training its own employees.

It was noted through research carried out by the president that the competitors to the proposed RX:Alert do not stock the moving products that the proposed RX:Alert will stock.

Hence the proposed RX:Alert will offer all moving products to be in position of attracting and retaining a great number of customers.

The proposed services that RX:Alert will offer will include even the basic ones that are often ignored by other companies. These are the services that are ignored by the competitors that will assist the RX:Alert to grow at a higher rate. In assessment the overall weakness of the competitors will give the proposed RX:Alert a chance to growth. It will be difficult for the proposed RX:Alert to compete with its competitors.

The RX:Alert shall get some difficulties if extensive market research is not carried out to understand the need of the customers. The RX:Alert will benefit from its location by being easy to access. It benefits from its higher efficiency in offering services to customers. The services offered are also of higher quality than competitors. The RX:Alert also sells a wide range of medical equipment, hence it has more customers. The RX:Alert has got some draw backs due its small size. It offers sales services which are low; hence the number of customers that will be served will be reduced. Its sales volume is also low hence the RX:Alert shall serve a reduced number of customers.

Other available competitors do not sell some of the dispenser. The RX:Alert does not also offer some essential services that customers require mostly. This shows that the RX:Alert serves a few customers at the start. The RX:Alert is located south of Washington It falls under medium class in comparison to its competitors. The location makes it accessible to more customers. Its size offers it a few benefits. These include:

The RX:Alert is efficient in offering its services to it’s a customers. Hence enabling is to attract more customers. It offers a high quality of services. This will make the RX:Alert widen its market hence serving more customers.
Although the RX:Alert shall have some draw backs, it’s after sales services are low. This means that it will loose some customers.
Finally the president showed in a table in summary the weakness and strength of the proposed RX:Alert and its competitors.

Critical success factors in the industry

Reputed brand – people can rely on the name
Exclusive right to produce and distribute
Diversification – providing exclusive prescriptions in other languages to attract audiences such from all continents.
Targeting all age groups from kids to adults
Retaining customers – good customer service
Joint ventures with pharmaceuticals to attract customers such as hospitals and old age homes.
Value for money for consumers
Bringing new ideas to keep them ahead of competition

PESTIE Analysis

Macro-environment: There is also the side of external factors which we ought to take care of. To begin with, we shall analyze PEST and five forces of market. PESTIE analyses provide tools to identify opportunities and threats.

Political factors: For any RX:Alert or individual entering into the USA. Market for any product, one must be conversant with the law of the land which will enable him understand the market and political operations. This will assist in protecting themselves against unfair competition as well as understand a system of operations. It also helps to understand the consumer patterns of the country and the type of the products which can be sold easily in the market. For the Medical and IT industries it is easier to operate in the USA.

Globally operated organization must have up to date knowledge regarding rules and regulations relating to taxation and competition regulation.

Social: Social culture factors of USA. Contribute greatly to the trading within that country. Some of the products that are being marketed by two industries are easily in the market of USA the same may applicable to new medicine box. What it means, if you want with the USA. Market, you must have products that will match the tastes and preferences of the citizens. Most people have different behavior of buying goods and services in USA some of the cultural factors will affect new entrants into the market. People in USA will perceive a foreign country that is entering into their market based on its origin. This is because of their beliefs and values. One of the social issues affecting the USA market is the issue of old age and this is a major target for the industry. There are other social factors that need to be considered by a RX:Alert intending to enter into USA These factors include family factors, social classes and sub cultures. Threats from consumer due to beliefs that are not acceptable by the general public in some countries. Changing life patterns may mean people switching to alternatives.

Economic: Economic factors of a country are the measure of the ability of the citizens to purchase some goods or enjoy some services. It’s majoring how people spend their money, their power to purchase goods and services and income distribution among people. People in the USA have different patterns of savings and borrowing as compared to people of Europe. This is because of their culture. For example, because of their culture they spend less money on fornication. Therefore, any RX:Alert wishing to enter into the two industries in the USA must take care of the above mentioned factors. USA has low foreign debts, low inflation and high unemployment rate of its people. This makes them among the best countries to invest in the two industries so long as the RX:Alert brands i.e. the product and services suit the culture of the people. This country has the strong foreign exchange balance of payments that has led to their foreign economic stability and increase of their foreign currency values in the international market arena. With such kind of foreign income strength, the country is a good bet for this new product. Interest and Exchange have impact on consumer spending and could affect their profitability.

Technological: There are also cheap technological equipments in the market. This makes technological equipments like mobile phones, computer, radios, TV’S, navigational personal assistance, modern motor vehicles find their entry to the country easily making the acceptance of the new medicine box easier. Being fully computerized country USA has better chances of customers who wish to make purchases item to have medicine box information on the internet. Before going out to purchase most items people of USA check on the internet since they have broadband. Foreign countries especially African countries source their technological equipments from USA, this will increase the market because that strategic reason. In view of the world’s trend, majority of the consumers, travelers and holiday makers are relying on the internet information which can be available anywhere because of wireless broadband connections which has made internet connections easier. This technological advancement makes the new medicine box easily saleable in the USA. Stay up to date with technological factors. It is also vital for Rx-Alert Corporation to have up to date encryption technology otherwise may lead to thefts and reduction in revenues.

Environmental – penalties will be imposed if disposal of machinery is not done according to regulation.

Rx-Alert Corporation operations will be worldwide and diversification strategy will provide them the platform to operate internationally and gain from it but it could be proved expensive if not considered under country’s regulation.

Porters 5 Forces

The following analysis will be based on Rx:Alert:

Threat of entrants – High set up costs example investment in technology, winning exclusive contracts, getting customers, difficult for new entrants to become a threat for Rx:Alert.
Suppliers – Few suppliers will have high bargaining power such as electrical suppliers and could move to rivals if not paid the high price to have exclusive contracts.
Buyers – Have many options of choosing alternative supplier if they don’t get the competitive price but this can be resolved if good customer service and value for money provided.
Substitutes – pharmaceutical manufacturers may start to imitate and will offer direct threats to Rx:Alert but this can be eliminated by providing competitive price and good customer service
Competition – it is a new product but many competitors will come up with counterfeit.

Rx:Alert will operates in a competitive environment where buyers and suppliers in control. Being competitive is only way to survive in this market.

Distribution Strategies

The RX:Alert will employ zero level channel of distribution. The RX:Alert will offer its products and services directly to its consumers. The services will be offered directly to consumers without passing through a middle man.

Marketing Strategy

RX: Alert goals

Short term goals:

To increase sale by 30% – 40% in the next two months.
To employ 25 employees within the next 4 months to be able to satisfy the needs of customers.
To be able to serve the market with efficiency

Long term goals:

After three years the RX: Alert shall open its new branches.
The RX: Alert shall buy more shares from its profits to be in a position of raising more capital.
The RX: Alert shall be offering permanent employment to the community after becoming stable.
The RX: Alert shall be aimed at being the market leader in world.
After 2 years the RX: Alert shall have an efficient trained staff to improve productivity.
After three years the RX: Alert shall be able to open up new branches.
Salaries will be revised from time to time in relation to the sales.

Mission statements

To produce, distribute and market RX-Alert Wireless Medic, developing the value of the brands, committing the RX:Alert to be.

Highly productive and people-oriented.
Innovative, competitive and strongly focused towards customers satisfaction.
Be an international leader in the pharmaceutical manufacturing industry.

The RX:Alert has identified two competitors which their marketing strategy has been carefully analyzed to give the RX-Alert wireless Medic an edge throughout the competition. The estimated industry is said to be generating approximately over 200,000,000 in sales revenue in the US alone per year. The RX:Alert has done a comprehensive research on both its strong points and the weakness. The RX:Alert plans to.

Improve the work on the threats in the SWOT analysis and eliminate the weak spots in the RX:Alert.
Ensure and maintain a good customer relations.
Play smart and be creative to overcome the competitors tactics.
Invest in the management and staff training so as to ensure talent retention poaching from the competitors.

Marketing mix Promotion

The RX:Alert will have some promotional and advertising strategy in order to attract more customers.

Advertisement: the following methods of advertisement will be employed.
Posters: Very nice and neatly printed posters will be fixed at the front of the RX:Alert and along the road bearing the name. This will direct customers to the RX:Alert premises.
Uniforms: The employees of RX:Alert will be given uniforms bearing its name. This will appear unique hence widening the image of the RX:Alert to be widely known.
Receipts: The RX:Alert shall issue receipts to its customers who have been served bearing the name. This will promote RX:Alert popularity.
Sign posts: Sign posts will be painted bearing the name. This will be situated near bus stops to make the RX:Alert known to more people.
Word of mouth: The RX:Alert shall use a word of mouth to inform its community about the services its offering and the spares it sells.

The following promotion strategies will be employed:

Incentives: the RX:Alert shall give short term incentives to its customers.
Free samples: free samples will be offered to customers; the RX:Alert shall give free samples customers so as to attract them to the RX:Alert.
Participation in trade shows and exhibitions: the RX:Alert shall participate in trade shows yearly. This will enable the RX:Alert to become popular.
Participating in community projects: the RX:Alert shall also participate in community projects like in a clean up of the environment. Through this involvement in cleaning of the environment the RX:Alert shall become popular in that locality.
Internal advertisement
Online shop to market to the 6billion plus people on the planet earth.
Television set advertisement.

The effectiveness of promotional campaign will be measured through increment of calls, sales volume and when the RX:Alert.

Pricing Strategy

The selling price of products and services will be calculated by considering some factors.

Cost pricing – at the start of RX:Alert prices shall be determined by considering the cost prices of the product. To get the cost of the material is added to the labor cost. Then a 20% discount is also charged. This will assist the RX:Alert to sell its products and services at reasonable prices to avoid making losses.
Demand pricing: the RX:Alert will access the demand pattern in the area and ensure that maximum profit is made during the period of high demand for its spares and services.
Consumer pricing: at the time the RX:Alert shall set prices according to the ability of targeted customers to avoid exploiting them.
Competitors pricing: the RX:Alert will compare prices of products offered by its competitors to those it will be offering. After analyzing the competitors’ prices, the RX:Alert will come up with a reasonable and affordable price for its products and services.

Products and Services

The product is a Rx:Alert wireless medic but not an ordinary medicine box. This product will be designed to cater to the needs of patients who need to take timely doses. It also caters to people who follow a strict scheduled diet regimen and have timely course of medicines to be taken. This equipment is adding a medicine regimen to your life-style; it needs to be a routine part of your daily activities.

Place

Rx: Alert will owns eight branches in various continents and its Rx:Alert wireless medics product will be distributed in various selected retail pharmacies across the same continents. It also distributes its products through the website online shop.

Financials Breakeven Analysis

One of the companies that have been operating in the economy is performing as follows. At breakeven point it is calculated as follows:

BEQ= FC/P-VC

Where:

FC= Fixed Costs
P= Price Charged per unit
VC= Variable Costs of production

In case I have assumed the costs associated with equipment

Fixed Costs: – depreciation US$ 50,000, managers salary US$ 35,000 insurance US$ 65,000

Price Charged equipment: – US$ 1,500

Variable Costs of production: – two units of material are used at US$ 125, labor charges per US$ 20 hour 15hrs of three employees each.

At Break-even, the cost of production is equivalent to the sales revenue. The unit variable costs are materials 2units of materials x US$ 125 = US$ 250 and labor costs per unit is 3 employees X 15 hours X US$ 10 = US$ 450 per unit

Therefore, breakeven analysis will be as

When they want to sell at US$1000 the break-even will as follows:-

BEQ= FC/P-VC or Sales = total cost

Let y be number of units to be sold to breakeven.

= 150,000 = 188units

1500-700

US$ 1500X y = US$ 50,000 + US$ 35,000 + US$ 65,000 + US$ 250 y+ US$ 450 y

Therefore US$ 150,000 = US$ 1500y – US$ 700y

800y = 150,000

= 188 units of

Promotion Budget

The RX:Alert will entails the use of marketing campaign awareness so as to promote the brand and product, hence at he launch of the RX:Alert will need ‘bang ideas’ to be supported realistically. The RX:Alert will involve in communicating the message of image acceptance by the old people. The promotion will help convey the RX-Alert Wireless Medic mission statement to the intended target market which will be achieved through the use of integrated marking communication (IMC) approach. The RX:Alert to convey the mission statement will be in three fold i.e. the message used to target the market will be help in fulfilling in the customers need. This message will be conveyed in the posters, catalogue and in the website. The RX:Alert will target to advertise in magazines that both the young and old read, hence the RX:Alert will place an advert on these magazines. There will advertisements in the website the target market frequently access. Through this the RX:Alert will create a ‘must have’ notion about the RX-Alert Wireless Medic, whereby all the patients will encourage each other purchase it.

Through the use of other promotional tools i.e. public relations will also engage the RX:Alert to sponsor some of projects within local hospitals apart from offering of ‘RX-Alert Wireless Medic to the patients with cancer. Hence the RX:Alert will invest in this initiative so as to show and demonstrate good publicity. The use of other media e.g. Billboards, catalogue, the RX:Alert will engage the service of local advertising agency.

Activity	Amount
Advertising development with advertising agency	6,000
Brand and logo development	4,000
Logo and Ad Design Work	2,000
Website Development for internet site	2,000
Advertisements in local magazines (monthly $1,000)	12,000
Posters
Miscellaneous advertising	1,500
Public relations RX-Alert Wireless Medic promotion in the local hospitals Offering donations to the cancer-care management Donation to the autistic and downs’ syndrome organization	10,000
Direct marketing	2,500
Sales promotion t-shirts, banners, caps	4,000
Stationery and miscellaneous	1,000
Total promotion Budget	45,000

Organization and Management Plan

RX:Alert Management and qualifications

Manager: – the role of RX: Alert management shall be taken by the president. The president will bring various things into the RX: Alert management. First new technology shall be employed. The RX: Alert shall exploit the latest technology in its undertakings.

The president will give employees a positive attitude towards work. This will be done through the introduction of profit sharing plans with the workers so as to encourage increased productivity. He will ensure that each and every employee specializes in a given section to be able to improve the quality services offered to customers. As the RX:Alert will be growing he will ensure that the RX:Alert is segmented to different departments has diversified into different parts of the town. This will ensure that a wider market is covered.

The president will ensure that customers are well received and their interests are served. Through doing so the RX: Alert will ensure that it gets more customers and it stands at a position of retaining old ones. The president will have some duties and responsibilities to undertake in the day to day running of the RX:Alert.

Duties: To ensure the RX: Alert objectives laid down are achieved.

To ensure that employees do the work they were assigned to do.
To choose qualified people to carry out purchase needed by the RX:Alert.
To choose the right people under the storage department.
Ensuring that the correct stock has been bought.
To ensure that workers do work meeting the different changes in technologies.
Ensuring that all finances are properly allocated and spent.

Responsibilities:- To know the failures of different departments.

Ensuring that all funds are properly utilized and if not why.
Ensuring that all employees carry out duties assigned to them.
Ensuring that workers have got a good relationship among themselves.
Ensuring that employees maintain discipline.
Ensuring that duties are well assigned to all employees.

Experience: The president has attained a three year experience through attachment in related fields.

Skills: conversant with technical, managerial and entrepreneurial skills.

Competence: -Able to lay measures of coping with competition.

Good risk taker
Able to coordinate the staff for maximum productivity.
Competent in offering quality services.

Education: Holds a masters degree

Ability:-To influence workers to be hard working.

To influence good relationship among workers.
Assign duties and responsibilities to the right and qualified people.
To promote and widen the image of the RX:Alert.
To make correct decisions.
Lead the RX:Alert growth.

Knowledge:-The president has got a wide knowledge of the requirement of the RX:Alert falling under these industries.

Qualifications:- Have a diploma in IT specialist.

Have managerial, technical and entrepreneurial skills.

Personal references- More information can be obtained as related to the president through: – the RX: Alert headquarters and website.

Organization Chart

The organization chart for the proposed RX:Alert will be:

Table one

Vice president

The manager role and responsibility and the vice president will be to take over the management of the RX: Alert while the president will be out but he is in charge of finance and administration. The vice president shall also help the manager in the day to day running of the RX: Alert.

Background: one who has worked in a busy pharmaceutical or RX: Alert for a minimum duration of three years.
Education: university degree in RX: Alert course and accounting competences.
Competence: be able to influence workers to offer quality services.
Skills: must have technical, entrepreneurial and managerial skills.
Experience: one who had three years in working in a busy manufacturing RX: Alert.
Ability: must have qualities of motivating workers to be more productive.

Financial statements in excel.

References

Armstrong G. & Kotler P. (2007). Consumer Markets: Influences on consumer behavior, Principles of Marketing.

Cateora, P.R. & J.L. Graham (2007), International Marketing, 13th Ed., Irwin/McGraw-Hill.

Carter, s & Jones Evans D (2000) Enterprises and Small Business. Financial Times/Prentice hall

ICMR Case Studies and Management Resources. (2007). Consumer Behavior. Web.

Ennis S. (2001), Entrepreneurial marketing Financial Times/Prentice Hall.

Kotler, P. (2005) Principles of Marketing. New York. Melbourne Press.

Schaik J.L., (2002); The Task of Marketing Management; J.L. van Schaik (Pity) ltd.

Wickham p (2001) strategic entrepreneurship 2^nd Edition, financial Times. Prentice hall.

Winer, R.S. (2007). Marketing Management, Prentice Hall, Upper Saddle River, NJ.

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