Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your

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Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your

Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.
The hotels that have been mentioned so far:
1. Hilton
2. Four seasons
3. Waldorf Astoria
4. JW Marriott Hotels & Resorts

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