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Review Chapter 11’s section on Diversified, Global, and Other Types of Organizat
Review Chapter 11’s section on Diversified, Global, and Other Types of Organizations from the text, Strategic Management for Organizations.
Listen to the audio snippet.
Review How McDonald’s Conquered IndiaLinks to an external site. by Kannan.
Review McDonald’s Settles Beef Over FriesLinks to an external site. by McCann.
Discuss in a minimum post of at least 250 words. [Note: citations and direct quotations do not count towards the minimum.]
When companies expand internationally, they do so either because their home market has matured, or they identify real opportunities in the foreign market. Increasing the number of strategic business units requires a more complex business strategy. Sometimes the road to success in a foreign market can be bumpy. For insights into some of the more extreme cultural challenges posed when entering foreign markets, as experienced by one of the United States’ largest fast-food chains, read Kannan (2014) and McCann (2002).
Discuss in a minimum post of at least 250 words and determine, [Note: citations and direct quotations do not count towards the minimum]
Does the company operate in an international marketplace? If your company is not involved internationally, then choose a different company that operates internationally.
Research the company’s international strategy and evaluate it in terms of effectiveness regarding one of the following issues:
Cultural Barriers
Monetary Exchange Rates
Political Instability
Then,
Assess how your chosen issue potentially affects the strategic considerations of your organization involved in a global economic environment.
Propose language to add to the organization’s strategic plan that addresses the potential effects of the organization’s global strategy.textbook
https://content.uagc.edu/books/AUBUS402.14.1/sections/copyright
https://www.bbc.com/news/business-30115555
https://www.cbsnews.com/news/mcdonalds-settles-beef-over-fries/
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