Retina Display: Strategic Marketing and Innovation

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What is Apple’s Retina Display

Retina display is a new brand name by Apple.
It has been used in several of the company’s products including the iPad, MacBook Pro, iPod Touch among many other gadgets produced by Apple.
Retina display is for users looking for crystal clear display in their apple gadgets, and it is characterized with extremely high quality display.

What is Apple’s Retina Display

Liquid crystal display with extremely high pixel density.
The high number of pixels makes it impossible for the human eye to see each pixel individually.
Minimal glare and enhanced color display in Apple’s devices.
Very high contrast ration to enhance clarity.

Characteristics of Retina Display

The late Steve Jobs worked toward enhancing the quality of his company’s products display.
Retina display was enabled by the development of the Intel Core i7 and Intel Core i5 processors.
The fourth-generation Quad –core Intel Core i7 has been used to enhance the performance of the MacBook Pro.

Idea generation

Retina display is a marketing term that Apple has adopted to highlight the quality display of its products.
Consumer demands for quality display and super fast gadgets created an opportunity for Apple to market its products by the ‘Retina display’ brand.
Online marketing platforms including social networks and Apple’s website provide a marketing opportunity.
The unique high resolution has acted as a marketing strategy for Apple’s products that are doing brilliantly well in the global market.

Marketing opportunity

The resolution craze among consumers across the globe has presented Apple with a compelling brand.
Retina resolution is not only a product on offer, but an experience that has enticed consumers across the globe to purchase products from the company.
Apple is the first company to produce the high resolution retina display.
Gadgets fitted with extra high performing technology with simplicity in usage being held paramount by Apple.

Compelling solution

Retina display guarantees users a breathtaking experience with their gadgets, especially where photography is involved.
The high contrast level ensures that reading text seems like reading from a printed paper.
Retina display gadgets are fitted with HD cameras with increased low-light sensitivity for more accurate images.
Motion blur in images has been eliminated (Apple).

Personal experience

Apple targets youths and adults in its marketing strategy for the Retina Display brand.
Using online marketing has particularly harnessed market share comprised majorly of youths across the world (Michaels Para 2).

Market Analysis

Retina Display is a marketing strategy attributed to the taste and preferences of consumers of Apple products.
Apple provides its consumers with an interactive website where they can drop their ideas and requests for products development.

Customer development

Samsung screens technology edging closer to beat Apple’s Retina display brand.
Samsung OLED screen display technology is a major competitor for Apple.
Samsung’s 13.3inch display has 3200 x 1800 resolution, which is higher than Apple’s Retina Display (Arora Para 1).

Competitors

Providing users with the best quality products with simplicity being held paramount.
Aggressive marketing to harness large market share across the world.
Consumer needs considered in the development of products.
High performance processors defining the Retina Display brand.

Apple’s business model