Respond to the following questions only using Global Business Today by Charles H

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Respond to the following questions only using Global Business Today by Charles H

Respond to the following questions only using Global Business Today by Charles Hill 14th edition & related materials like Harvard Business Review as a source!
QUESTION 2
Schwinn Bicycles are well known in the United States. These bicycles are imported from China and then distributed widely – they are found in a variety of brick and mortar (stores) and online retail outlets.
You have been hired as an intern to help them launch their first electric bicycle targeted to Baby Boomers (between ages of 59 to 77- many of whom are retired.) While many of these Boomers have fond memories of their childhood and Schwinn Bicycles they may not understand how to ride electric bicycles and may be hesitant to buy.
Schwinn is considering their distribution strategy.
Choose from the list below the approach you recommend to support sales to the Baby Boomers.
Group of answer choicesIntensive DistributionSelective Distribution
Exclusive Distribution
Just in Time Distribution
QUESTION 3
Explain your choice in Question 2. Give 2 reasons.
QUESTION 4
MINI CASE: Ballard Rug Company
The next 4 questions relate to the Ballard Rug Company. This will be repeated 4 times so you know the question is linked.
The Ballard Rug Company in Seattle has always used local production facilities to make rugs designed for private boats and yachts. They ship these rugs all over the world.
One of their largest markets is in the Mediterranean region. Ballard Rug is considering an FDI in Greece and wants to build a production facility there.
Question (Choose one):
The Foreign Exchange Markets show the spot price of the $USD being almost equal to the Euro.
In terms of financial risk associated with the Foreign Exchange Markets, would this be a good time for Ballard Rug Company to build their factory in Greece? Assume it could be financed and built immediately.
Group of answer choicesNoYes
QUESTION 5
Explain your answer to Question 4. Give one reason
QUESTION 6
MINI CASE: Ballard Rug Company
Question (Choose One):
Derivatives trading can help companies manage volatile currency markets.
If you were considering the best way to reduce financial risk for your FDI in Greece, AND if you felt that your new production facility would require at least 3 years to be built, which Derivatives method would you use?
Group of answer choicesFuturesForwards
QUESTION 7
Question:
In 1-2 sentences, explain your rationale to your answer in Question 6. Do not discuss the choice you did not select.
QUESTION 13
What is the theory/concept being referred to in these 3 statements:
A country may have a reputation for a certain product class
The more favorable a country’s image the more prominent the use of “Made in”
People are often ethnocentric
Name the theory.
QUESTION 14
MNEs adjust their marketing mix from segment to segment based on understanding the characteristics of distinct customer groups.
This can be very expensive. Some firms use intermarket segments to pursue a global strategy.
Question:
What is an intermarket segment? Give an example.
QUESTION 15
When Toyota entered the United States, Canadian & French markets they simplified customer choices for automobile features. They offered basic versions and luxury versions for the same model.
Their objective was to limit their financial exposure in their market entries.
Question:
Where on this chart would match that product strategy? Choose A or B.
Group of answer choicesBA
QUESTION 16Please explain your reasoning for your answer in Question 15.
QUESTION 17
When Toyota entered the United States, Canadian & French markets they simplified customer choices for automobile features. They offered basic versions and luxury versions for the same model.
Toyota’s objective was to limit their financial exposure in their market entries.
Question:
Where on the below chart would match the Toyota Promotions Strategy? Choose A or B.
Group of answer choicesBA
Please explain your reasoning for your answer in Question 17

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