Resources and Capabilities What should be the primary basis for formulating stra

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Resources and Capabilities
What should be the primary basis for formulating stra

Resources and Capabilities
What should be the primary basis for formulating strategy: The external market or the internal resources and capabilities?
Provide an example of a company in KSA(saudi arabia) whose strategy has been based upon developing a set of capabilities and then applying them to different product markets. Identify two key resources and two capabilities of the company.
Explain the advantages and disadvantages of this approach.
Directions:
Discuss the concepts, principles, and theories from BA literature. Cite at least 3 peer-reviewed journal articles
500 word
APA style please, take advantage of in text citation,

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