Research Question: How do targeted public relations campaigns within the alcohol

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Research Question: How do targeted public relations campaigns within the alcohol

Research Question: How do targeted public relations campaigns within the alcohol industry influence consumer purchasing decisions in different demographic groups?
Write Primary research by using the method case study. The following attachment is case study outline and three brand needed to be analyzed. Mainly analyze how these brands’s public relations campaign did during covid-19. Mainly write two part:
Chapter 1 Findings
 Presentation of results.
Chapter 2 Analysis
 Implications for thesis proposition/problem statement.
 Interpretation of results.
Qualitative (case study)
o Develop areas of conversation based on your questions.
o What are the common themes?
o What are the clear areas of contrast?
o What are the most important or influential verbatims?
o What questions are you left with?
Requirement: 12-font, TIMES NEW ROMA, DOUBLE SPACE, APA CITATION
attachment is one example you can take a look and case study outline

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