Research Methods for Business Students Udemy Online Course

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Table of Contents

Description
Self-Analysis
Analysis of Learning
Application in the Context
Evaluation
Reconstructing Self-Concept
Action
Reference List
Bibliography List

Description

In the field of project management, where much depends on the ability to use available theories and methods of interaction with the target audience, search methods occupy a significant role in the context of individual training. Therefore, as a valuable achievement due to its relevance to my practice, I chose the skill of selecting the optimal strategies for marketing interventions for business students Udemy online course.

While taking into account that any information search is to meet the criteria of validity and credibility, I took the parameter of objectivity as a basis, which, as Elander and Cronje (2016) argue, allows utilizing strategically based search tactics due to justifications and proven assumptions. The practice of participating in the online course that allowed me to understand various crucial aspects of online marketing due to an opportunity to learn valuable techniques that may be of good use to my future career.

Self-Analysis

Before studying the features of work on honing the proposed skill, I was ready that I would have to study different auxiliary materials. I was afraid that the learning process might be too complicated and incomprehensible; however, after getting acquainted with specific educational methods during the course, I came to the conclusion that selecting optimal strategies was a logical and objective mechanism. Due to the uniqueness of the field of activity, I studied the available resources and found that in this area, numerous practical methods were highly valued.

When deciding to participate in this course, I expected that careful work and communication could allow me to understand the specifics of project activities better. In relation to my personal development plan, I anticipated that assessing the relevance of marketing strategies in practice could contribute to my professional development and help realize theoretically sound interventions because, according to Schubert et al. (2017), sustainable entrepreneurship activities requires studying relevant business strategies. While analyzing the results of my work, I can note the success in reviewing the proposed concepts.

Although the results of my preparation may not be high enough due to a large volume of materials considered, I am convinced that this experience will be valuable for my future professional activities due to great work on studying useful educational resources.

Analysis of Learning

After familiarizing myself with the available educational materials, I came to the conclusion that the methodology of objectivism is an important technique in choosing the best marketing approaches. Brooks et al. (2015) state the main challenges in studying the principles of objectivism are losing the ultimate goals and using personal hypotheses as basic justifications. While taking into account this remark, I tried to achieve the most objective and unbiased assessment. As applied to my learning, I can note that strict adherence to the guidelines presented in the course program and the utilization of versatile evaluation practices to determine the objectivity of interventions helped me find the best marketing methods and develop my own individual algorithm of work.

On day 1 of my activities, I reviewed the necessary materials for study. On day 2, I analyzed and compared the approaches to work on different online platforms. Further, I considered which practices were suited to the field of my practice as a project manager best. According to Brooks et al. (2015), it is crucial to review the contextual framework when designing specific intervention mechanisms. Thus, I delved into this topic comprehensively and received the necessary data by comparing them.

Application in the Context

This type of learning corresponds with my previous experience of working as a project manager. Since my activities were related to coordinating business projects and, in addition, studying English Literature, I tried to concentrate on the theory of objectivity to obtain reasonable and comprehensive techniques for assessing this topic and apply it to my future work. The theories of marketing are numerous and overlapping, which led to the importance of the activities carried out to determine the optimal online promotion strategies. Therefore, the proposed analysis framework helped me identify the spectrum of activities and study relevant approaches without distraction on related themes.

As Beins (2017) notes, the link of marketing methods to the practice of online promotion is objective due to the complexity and depth of this topic and the variety of resources that exist today. The ability to focus on the features of customer engagement within the framework of theoretical approaches described in literature allows learning the specifics of marketing activities better and choose the optimal working algorithms.

Regarding my personal activity, the link of the practice to my professional background is direct. Since my career goal is to improve personal skills in the field of business administration, applying relevant educational mechanisms allowed me to delve into the features of this area and identify opportunities for honing attainments in this area.

I strive to achieve high results and recognition as a professional in this industry, and the correct interpretation of available resources for analyzing marketing approaches is a valuable tool to hone the necessary skills. According to Beins (2017), any manager is to understand the nature of the promotion process in order to stay abreast of current trends. Thus, based on the obtained experience, I can assume that I should focus on putting the acquired knowledge into practice for conducting objective and credible activities.

Evaluation

Based on the studied topic, I can argue that its relevance in relation to my professional industry and career goals is high. From the standpoint of shared value, reviewing the available marketing mechanisms and, in particular, promotion steps online helped me learn more about why objectivism was an important strategy. Rubin and Babbie (2016) note that while pursuing objectivity, many specialists try to integrate all their existing experience and utilize diverse methodologies, which may be wrong. A detailed study of the principles of applied objective marketing processes helped me understand the importance of choosing optimal promotion strategies and delve into the basic algorithms of business coordination.

From the standpoint of a unique experience, this practice gave me an opportunity to evaluate the variety of tools simplifying marketers’ work and build objective evidence-based chains. This learning experience was good and valuable, and I agree with the findings. Summarizing the effectiveness of the work done, I can note that I will review the management strategies that I used before because the information received opens up new prospects for studying market opportunities, in particular, more convenient analytical tools.

Reconstructing Self-Concept

After reviewing the methods of the online promotion process aimed at studying the marketing aspects of business coordination, I intend to reconsider my approaches to theoretical activities. In particular, I can utilize not only standard quantitative assessment techniques that, as Nestor and Schutt (2018) remark, have often been used in recent years but also other strategies that make it possible to study a specific field of intervention objectively.

I have already made conclusions regarding my mistakes in applying for the only technique of analytical work, and in the future, I want to combine the knowledge gained in order to choose the best ways of evaluating and analyzing selected themes. Based on a new experience, I would not consider the field of online marketing as a sphere where only one principle of research may be applied. Conversely, I am ready to incorporate new promotion strategies and concentrate on objectivity but not on achieving results by any means.

Action

To implement the acquired knowledge effectively, I used my learning to search and evaluate the available strategies of objective marketing methods. In particular, I conducted work on analyzing those approaches that could allow conducting unbiased and evidence-based management interventions while maintaining such important criteria as the anonymity of participants, the evidence of hypotheses, and other significant aspects. Based on a new experience, I integrated business coordination mechanisms into a single activity and obtained unique perspectives for further work due to objectively proven hypotheses and compiled intervention strategies.

According to Coolican (2017), generating several management approaches into one framework makes it possible to study a specific topic as narrowly as possible, which, in turn, increases the outcomes of marketing work. It was not easy for me to achieve total objectivity due to the insufficient study of some topics, for instance, online marketing strategies in relation to specific websites and social networks. Nevertheless, in the future, I intend to improve my knowledge and optimize these marketing strategies in order to achieve maximum objectivity in my work and develop the practice of business administration with the help of valuable management mechanisms.

Reference List

Beins, BC 2017, Research method: a tool for life, 3rd edn, Cambridge University Press, New York, NY.

Brooks, J, McCluskey, S, Turley, E & King, N 2015, ‘The utility of template analysis in qualitative psychology research’, Qualitative Research in Psychology, vol. 12, no. 2, pp. 202-222.

Coolican, H 2017, Research methods and statistics in psychology, 6th edn, Psychology Press, New York, NY.

Elander, K & Cronje, JC 2016, ‘Paradigms revisited: a quantitative investigation into a model to integrate objectivism and constructivism in instructional design’, Educational Technology Research and Development, vol. 64, no. 3, pp. 389-405.

Nestor, PG & Schutt, RK 2018, Research methods in psychology: investigating human behaviour, 3rd edn, Sage Publications, Thousand Oaks, CA.

Rubin, A & Babbie, ER 2016, Empowerment series: research methods for social work, 9th edn, Cengage Learning, Boston, MA.

Schubert, OT, Röst, HL, Collins, BC, Rosenberger & Aebersold, R 2017, ‘Quantitative proteomics: challenges and opportunities in basic and applied research’, Nature Protocols, vol. 12, no. 7, pp. 1289-1294.

Bibliography List

Dempster, M & Hanna, D 2015, Research methods in psychology for dummies, John Wiley & Sons, Hoboken, NJ.

Gravetter, FJ & Forzano, LAB 2018, ‘Research methods for the behavioral sciences, 6th edn, Cengage Learning, Boston, MA.

Howitt, D 2016, Introduction to qualitative research methods in psychology: putting theory into practice, 4th edn, Pearson UK, London.

Levitt, HM, Motulsky, SL, Wertz, FJ, Morrow, SL & Ponterotto, JG 2017, ‘Recommendations for designing and reviewing qualitative research in psychology: promoting methodological integrity’, Qualitative Psychology, vol. 4, no. 1, pp. 2-22.

Morison, T, Gibson, AF, Wigginton, B & Crabb, S 2015, ‘Online research methods in psychology: methodological opportunities for critical qualitative research’, Qualitative Research in Psychology, vol. 12, no. 3, pp. 223-232.

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