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Introduction
Dietrich Mateschitz is a pioneer in the manufacture of among the most preferred beverage, the red bull energy drink. His company, also called Red Bull, is among the global market leaders, making sales of up to 4.2 billion cans last year. This saw a 7.9% increase in revenues over the previous year to 15.7% amounting to $5.175 billion. His companies have employed thousands of people in 161 countries. Moreover, he has invested in the media industry. This document summarizes my view of the article ‘the mastermind of adrenaline marketing.’
Body
Dietrich’s bold decision to venture into beverage industry has bore fruits in the end. The beverage industry has had strong competition, with giants like the Coca-Cola Company in play. However, that did not daunt Dietrich from investing. In my opinion, his wise decision in business has played a massive role for his success.
Additionally, the Red bull company has been operating for many years now. Through the years, Dietrich has encountered many challenges, which gave him enough learning experience. As a result, his company has seen many inventions and innovations. I believe these inventions have led to massive growth of the company globally.
Dietrich has always been creative; he included world famous sportsmen such as Thierry Henry in bid to advertise his product. He has sponsored many sports associations, including snowboarding, formula one, and soccer among others.
Dietrich has also ventured into media, his first investment going to a sports magazine called ‘Red Bulletin,’ in the US. Moreover, he has entered in the TV industry by airing a program on ESPN called ‘No Limits’. His investment in the media is not yet profitable, but with time, he will start reaping from it.
Conclusion
Due to his bold decisions, Dietrich has developed Red Bull, a successful beverage company with a global market. His creativity has also assisted in inventing advertising tactics that have popularized the drink globally, leading to high revenues. Additionally, through his entrepreneurial nature, he has ventured into the media industry that will amass more revenue for the company later.
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