Recommendations for Amazon Prime Video

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Table of Contents

Strategic Recommendations
Operational Recommendations
References

Amazon Prime Video is one of the leading streaming platforms globally, competing with companies such as Netflix and HBO Max. This industry is developing rapidly, and Amazon Prime Video needs to innovate its services to retain a competitive advantage. It could potentially change its marketing strategy, differentiate the products, and air more original shows on the platform. Ultimately, the current report proposes five strategic and five operational recommendations that Amazon Prime Video could use to expand its influence in the streaming services industry.

Strategic Recommendations

Strategic Customer Experience

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Extensive research shows that it is the most significant factor in gaining a competitive advantage (Siebert et al., 2020).

Scriptural quote: “Serve wholeheartedly, as if you were serving the Lord, not people because you know that the Lord will reward each one for whatever good they do, whether they are slave or free” (Eph. 6:7-8).

Explanation: Organizations should treat customer services as the primary priority because this approach will improve customer loyalty and retention, rewarding the company.

Design Differentiation

The second strategic approach is the focus on the design of the platform to differentiate it from competitors. At present, many companies have similar approaches to user interfaces and overall design.

Scriptural quote: “He has filled them with the skill to do all kinds of work as engravers, designers, embroiderers in blue, purple and scarlet yarn and fine linen, and weavers—all of them skilled workers and designers” (Exo. 35:35).

Explanation: The visual aspect is critical in business, and organizations should strive to improve it.

Focus on Organizational Culture

A focus on long-term improvement of organizational culture by enhancing communication practices and employee understanding of the company’s vision is crucial (Paais & Pattiruhu, 2020).

Scriptural quote: “And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching” (Heb. 10:24-25).

Explanation: Long-term improvement of organizational culture and mutual understanding is a crucial strategic objective that will result in higher employee productivity.

Product Differentiation

Strategic focus on product differentiation is an essential element of most business approaches (Hars & Webster, 2021).

Scriptural quote: “Whoever loves discipline loves knowledge, but whoever hates correction is stupid” (Prov. 12:1).

Explanation: It is an acceptable practice to test various strategies of product differentiation to find the most appropriate methodology that will work for the company.

Investments in Original Shows

Consequently, the organization must stream more original movies and TV shows. The research shows that this approach is one of the primary advantages that Netflix currently has compared to its competitors, and Amazon Prime Video could integrate this strategy (Wayne, 2022).

Scriptural quote: “Dishonest money dwindles, but whoever gathers money little by little makes it grow” (Prov. 13:11).

Explanation: Investments in original content might result in short-term financial loss but guarantee a long-term competitive advantage.

Operational Recommendations

Regional Price Differentiation

Regional price differentiation is an intelligent strategy that companies should use to expand their global influence (Marshall & Johnston, 2023). For instance, Sar (2022) discusses how Amazon Prime Video could benefit on the operational level from introducing new pricing policies in India.

Scriptural quote: “One who oppresses the poor to increase his wealth and one who gives gifts to the rich—both come to poverty” (Prov. 22:16).

Explanation: It is inefficient to maintain the same level of prices in developing countries with weaker economies, and this approach will result in less profitability.

Improved Working Conditions

Poor working conditions have been noted as one of the primary flaws of Amazon and Amazon Prime Video; hence, it is critical to improve them to restore a positive reputation.

Scriptural quote: “Six days do your work, but on the seventh day do not work, so that your ox and your donkey may rest, and so that the slave born in your household and the foreigner living among you may be refreshed.” (Exo. 23:12).

Explanation: The physical and mental health of employees should be prioritized both in short- and long-term objectives to maintain a high level of employee retention and satisfaction.

Transformational Leadership

Implementation of transformational leadership is another approach that can be highly valuable for improving organizational culture on the operational level (Marshall & Johnston, 2023).

Scriptural quote: “Better a little with righteousness than much gain with injustice” (Prov. 16:8).

Explanation: Transformational leadership promotes sustainability efforts and increases employee motivation.

Accountable Management

Similarly, accountable management improves corporate responsibility, promotes sustainability, and increases employee productivity on the operational level of planning (Marshall & Johnston, 2023).

Scriptural quote: “If I have denied justice to any of my servants, whether male or female when they had a grievance against me, what will I do when God confronts me? What will I answer when called to account?” (Job. 31. 13:14).

Explanation: Accountability and transparency in business are critical factors that positively affect revenue growth.

Competitive Wages

Lastly, another aspect of the operational level concerns competitive wages that are necessary to maintain a comparable degree of employee retention in a competitive industry.

Scriptural quote: “Do not defraud or rob your neighbor. Do not hold back the wages of a hired worker overnight” (Lev. 19:13).

Explanation: If the employees are not satisfied with working conditions and compensations, the organization can’t maintain a sustainable level of productivity.

References

English Standard Version Bible. (2001). ESV Online. Web.

Hracs, B. J., & Webster, J. (2021). From selling songs to engineering experiences: Exploring the competitive strategies of music streaming platforms. Journal of Cultural Economy, 14(2), 240-257. Web.

Marshall, G. W., & Johnston, M. W. (2023). Marketing management (4^th edition). McGraw-Hill Education.

Paais, M., & Pattiruhu, J. R. (2020). Effect of motivation, leadership, and organizational culture on satisfaction and employee performance. The Journal of Asian Finance, Economics and Business, 7(8), 577-588. Web.

Sar, A. K. (2022). Price estimation for Amazon Prime video in India. Journal of Revenue and Pricing Management, 1-7. Web.

Siebert, A., Gopaldas, A., Lindridge, A., & Simões, C. (2020). Customer experience journeys Loyalty loops versus involvement spirals. Journal of Marketing, 84(4), 45-66. Web.

Wayne, M. L. (2022). Netflix audience data, streaming industry discourse, and the emerging realities of ‘popular’ television. Media, Culture & Society, 44(2), 193-209. Web.

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