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Read the “Predicting Personalities with Possessions” article
Assignment 3- Predicting Personalities.
To write this paper you will need to complete the following:
1. Read the “Predicting Personalities with Possessions” article
2. Interview your team member (will be assigned) WRITE DOWN THEIR NAME TOO. (We will do this March 4 in class you will meet with a class member.
3. Part 1: Perform a “Brand Constellation interview”. Write down the brands this person uses. ASK the following:A. What kind of BRAND of clothing brands/shoes do they buy repeatedly?
GYM SHARK, AMBERCOMBIE & FITCH
B. What type of food brands?
-IN&OUT
C. What restaurants/food retailers do they eat out at?
IN&OUT, KOREAN BBQ
D. What kind of Brands of personal grooming products do they use, and where to they buy them?
TREE HUT SCRUB, OLPLEX THEY PURCHASE AT ULTA OR TARGET
E. What is their favorite TV/Netflix series and musical artist.
PRETTY LITTLE LAIRS, GREY’S Anatomy
D. Where do they get their news? Be specific with brand names , ie Vons, Nissan, Chipotle.) DO NOT ASK THEM ANYTHING ABOUT THEIR LIFESTYLE or PERSONALITY. 10 minutes each .
4 After your interview on brands, please put together NOTES of a quick personality profile AFTER THE INTERVIEW. Are they introverted or extroverted, are they active, passive, artistic, athletic, patient, conservative, compassionate, goal driven, assertive, thoughtful, sensitive, funny, daring, impulsive, disorganized, chaotic, judging, mellow, ambitious, funny, etc? Secondly, PREDICT other brands they didnt name. 5 minutes more.
introvert, active, goal driven, assertive, impulsive, ambitious, conservative
5. After you have put together your prediction and personality based on the consumer profile of products/product brands they consume, share with them your prediction of their personalities and the brands they probably use but didnt mention.. After, ask what their actual personalities and unmentioned brands are and see if you are correct–. Approx 5 minutes each
6. Write up your experience in more detail and findings ON YOUR OWN TIME AFTER CLASS. Explain your correct and incorrect predictions of their consumer behavior and personality. What additional brands do you think they use that you didnt discuss–predict additional brands….. Add some enlightening lessons you learned. This will not be shared with your interviewee.
7. Look over the Burroughs article. Did your own study reflect the same, or different conclusions of Burroughs study? Be specific and relate it to the article (so you have to read it carefully).Format:Approximately 1.5 page minimum single space, 2 pages. Essay style, divide into a paragraphs and a few headers. You must list your name and the name of your interviewee. Upload digital file to Canvas.
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