Reaction to “Fundraising” Article by Gelatt

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Table of Contents

Summary
Opinion
Reference

Summary

The concept of fundraising is often taken for granted as an inseparable part of a nonprofit organization. However, one must recognize the specified concept for its unique purpose and a rather complicated nature. Since nonprofit companies rely primarily on the resources that their donors supply to survive, fundraising may represent an additional source of financial resources that can be utilized to support the further development of an organization and encourage its progress. Moreover, fundraising provides an opportunity to accomplish newly set objectives and ensure that the core aspects of the organization’s functioning are updated accordingly. Thus, the company can function in the target economic context while supporting a specific vulnerable demographic. However, for fundraising to produce the expected effects, it needs to follow several core requirements. Specifically, it is expected that a fundraising program should align with the organization’s strategic planning approach (Gelatt, 2007). Additionally, it has to be coordinated with principal marketing ideas and build motivation in its selected audiences. The choice of the fundraising strategy may be difficult since all have their advantages and disadvantages; therefore, establishing a separate entity will be required. Finally, challenges and risks are expected to emerge in the course of fundraising.

Opinion

The impact that philanthropy produces on nonprofit organizations is truly immense. Without the integration of fundraising activities into their performance, most nonprofit entities would have ceased to exist (Gelatt, 2007). Therefore, it is critical to ensure that a fundraising activity leads to the expected results. However, in addition to the principles that Gelatt (2007). [lists, one should also consider the idea of integrating innovative solutions into the fundraising process and examine the effects that they produce. Presently, the importance of tools for online donations and related processes has increased significantly (Gelatt, 2007). However, the specified change, which can be seen as positive due to the increased ease of use and participation, has also led to a rise in the threat of digital fraud (Gelatt, 2007). Therefore, efforts need to be made to address the presence of fraudulent sites that prevent fundraising and other charitable activities conducted by nonprofit organizations from being implemented properly. The efforts in question may involve introducing additional security tools for maintaining the safety of the essential data and funds raised for a specific cause. Furthermore, introducing a member of nonprofit organizations to the concept of digital literacy must be seen as a necessity since the specified change proves to be the most effective shield against the possibility of a cyberattack (Gelatt, 2007). With the focus on education and active promotion of digital learning, nonprofit organizations will be able to remove the risks associated with digital data management.

Reference

Gelatt, J. P. (2007). Fundraising. In Professional practices in association management: The essential resource for effective leadership of nonprofit organizations (pp. 253-260). American Society of Association Executives.

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Reaction to “Fundraising” Article by Gelatt

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