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Qualitative Vs Quantitative Research: Difference between them with examples & methods
This past week your reading assignments have covered Quantitative and Qualitative analysis. So, if I were to ask you what the difference, you would be able to provide me with an answer is?
Let’s review their differences below:
Qualitative Vs. Quantitative Research: Difference between them with examples & methods
Qualitative vs. Quantitative Research
Qualitative Research
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some conventional techniques include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota.
Quantitative Research
Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useful statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
*** Many people, because of a fear of numbers, tend to gravitate towards qualitative research instead of quantitative. Both research methodologies have their advantages and disadvantages.
What is experimental research?
Experimental Research – is any research conducted with a scientific approach, where a set of variables are kept constant while the other set of variables are being measured as the subject of the experiment. Experimental research is one of the founding quantitative research methods.
Before moving on, please take a moment to review this link to ensure that you have an understanding regarding what types of research are needed and why for your problem that you will address in your papers.
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