Qualitative Research and Evaluation Methods

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Methodology provides overall guidance in research. Therefore, it details the research design and the means to amass data. The above are vital aspects of any research since they enable the scholar to make conclusions. The conclusions result from inferences derived from data amassed. Nevertheless, to obtain apt conclusions, it is critical for the researcher to adopt an apposite methodology. Thus, the researcher will amass applicable data in a manner that suits the research matter. Overall, methodology constitutes a vital juncture of research since it directs amassing of data that facilitate deduction of conclusions. Accordingly, the reference problem, which relate to an individual undertaking research in Saudi Arabia, provides a pristine illustration to make certain evaluations relating to methodology. However, this illustration will require covering of expansive phases of research that entail sampling. The research endeavours to achieve a sample that bears the characteristics of the entire residents of Riyadh. Consequently, the research picks subjects from distinct locations of Riyadh. Nonetheless, an individual with statistical knowledge would have preferred to obtain subject via utilization of random sampling. Alternatively, the nature of the research could demand a purposive sample (Patton, 2002). The above sample enables accomplishment of research intentions by targeting a specific demographic subset. Though the detail fails to elaborate the topic, it is evident that it relates to social researching. Therefore, if the research matter relates to a subset of the population, it is apt to undertake purposive sampling. The researcher subsequently evaluates probable subjects, to ascertain that they meet the threshold requirements. This reveals that this is a purposive sample since it targets a population that possesses explicit requirements, solely to ensure the realization of the research findings (Babbie, 2010).

The research makes its finding via a sample that has twenty-two subjects. Evidently, this represents a minute sample since the research relates to the Riyadh city that has an expansive demography. However, this sample is apt since it requires subjects that bear certain characteristics. Additionally, the researcher invites other participants. The invited participants are likely to cause skewed findings since their inclusion fails to adhere to the set procedure. Furthermore, the additional participants are close associate of the researcher and may give insincere details. Interview represents a means to amass data, which suits qualitative research (Denzin & Lincoln, 2005). Moreover, the methodology results in unstructured data. Interviews suit social research since it primarily gathers non-qualitative data. Interviews enable the respondent to answer multiple questions that relate to the findings thus; it is more pertinent than questionnaires since they are rigid. The research seeks to base its conclusions on respondents’ details and experience. Evidently, experience varies among the participants. Additionally, responses relating to experience are subjective hence; interviews are an apt method to amass replies enabling capturing of the variance in responses. Notably, the researcher wrote down responses, however, recording the replies would have enabled optimization of time and labour. Some employees may reject recording of the interviews to uphold confidentiality. Interviews enable the researcher to obtain optimum data by allowing the respondent to give individual opinion on the topic. Conversely, this methodology has failings. Notably, interviews require a vast time framework to enhance their efficacy. The enormous time framework ensures that the respondent provides replies to all queries. As detailed, most interviewed consumed about one hour revealing that this methodology is normally exhaustive. Overall, interviews provide a sublime means to amass data despite the limited details pertaining to the research. Nonetheless, the research plan bears certain weakness that may culminate in skewed inferences, which entail a diminutive sample and inadequate appraisal of respondents (Foddy & Foddy, 1994).

References

Babbie, E. (2010). The basics of social research. California, CA: Cengage learning.

Denzin, K. & Lincoln, S. (2005). The Sage handbook of qualitative research. California, CA: Sage Publications.

Foddy, W. & Foddy, H. (1994). Constructing questions for interviews and questionnaires: theory and practice in social research. United Kingdom, UK: Cambridge press.

Patton, M. (2002). Qualitative research and evaluation methods. California, CA: Sage Publications.

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