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How We Will Act Responsibly
As an airline company, we have the responsibility to act in a manner that will reduce the degradation of environment by ensuring that our operations have the minimum negative effects to the environment.
The first thing that the company must ensure is that all its fleet uses the latest technology in the aviation industry such that carbon emission from the fleet of airlines is reduced. This way, the company will have offered its contributions to the greenhouse effects management menace.
Carbon Footprint Response
As noted by Urip (2010) all companies that deal with transportation have a responsibility to reduce the amount of carbon released to the atmosphere. Qantas airline has invested on the technological path to reduce carbon emissions. The airline seeks to use aircrafts whose engines are of the latest technology to reduce carbon emissions to the atmosphere.
The second strategy utilized by the organization is the use of fuel efficient aircrafts. When an aircraft burns less fuel for specified miles, it means that its contribution to the effects to the atmosphere are limited which makes the aircraft to be environmentally friendly.
Qantas airline on its part has embarked on an elaborate effort to ensure that all of its fleets are fuel efficient to ensure that it does not contribute too much carbon to the atmosphere.
Another strategy that has been employed by Qantas in its bid to manage its carbon foot print is the use of carbon offsetting programs (Qantas Airline 2010). These are programs that are designed to allow individual responsibility of business and persons who use their services.
Carbon offsetting services that are put forth by the airline allow it to charge a premium amount to customers who are willing to reduce their carbon footprints. This extra charge, however, is voluntary in nature.
However, the system has contributed heavily towards making the firm proves its ethical responsibility to the society where by the extra charges charged to the clients who accept the carbon offsetting offer is toped up with some contributions from the airline and later donated to organizations that manage the control of carbon menace.
Through carbon offsetting programs and use of environmentally friendly aircrafts, Qantas airline hopes to protect the Australian environment for sustainability. The group also has adopted another environmentally friendly approach whereby it plants forests and takes care of them till their maturity.
This way, the company is sure that all the carbon produced in its course of running business is taken care of by the forests. These measures are vital approaches that shall guarantee that the firm heavily contributes to the elimination of carbon dioxide in the atmosphere (Qantas Airline, 2010).
In the airline industry, there are several measures that are being employed to control the carbon menace. As noted by Wankel and Malleck (2008) most airlines have adopted the use of online booking, ticketing and electronic receipts or flight confirmation notifications.
These are among the measures that have been put forth in the industry to caution the world against the escalating levels of carbon pollutants. A good example of this in the airline industry is the WestJet airline that has little paper work to reduce cost and environmental pollution.
Another practice that has been advocated by Holloway (2008) and Newell, and Paterson, (2010) is the use of fuel efficient jets that ensures that there are less emissions to the atmosphere and efficient use of fuels. Qantas is slowly becoming renown in this area, which is making the company to gain a competitive edge in the market.
In conclusion, it is recommendable that all airlines should embrace the use of advanced technology in jet engines to ensure that the consumption of fuel and emission of poisonous gasses is put in check.
It is also recommendable that the use of carbon offsetting programs be encouraged to ensure that travelers have an initiated and direct response to the question of carbon footprint. Airline companies such as Qantas must ensure that all the contributions from the customers in the carbon offsetting program submitted to the right organizations having been topped up with the companys contributions.
Reference List
Holloway, S., 2008. Straight and level: practical airline economics. New York: Ashgate. Print.
Newell, P. and Paterson, M., 2010. Climate Capitalism: Global Warming and the Transformation of the Global Economy. London: CUP. Print.
Qantas Airline, 2010. Qantas Response 2009 CDP7. Web.
Urip, S., 2010. CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets. New York: John Wiley and Sons. Print.
Wankel, C., and Malleck, S., 2008. Global sustainability initiatives: new models and new approaches. New York: IAP. Print.
Qantas Airline, 2010. Carbon offset, CO2 Australia. Web.
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