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Sports are some of the social activities, which keep various communities integrated and closely linked. Consequently, it is essential to promote sports, which can readily be accepted by society members and contribute towards their success. The sport adopted in this case is soccer, which has existed for several centuries and is prominent in the world’s greatest stadiums, such as Old Trafford. The sport also continues to draw fans and sponsors from different parts of the world. Most importantly, the game is accepted and equally loved in different areas, including the smallest villages.
Consequently, promoting this sport in the local community will be readily accepted and sponsored by well-wishers. Thus, this promotional plan for selling sponsorships for community recreational sports programs is meant to make the game widely accepted in the local community. This promotion will enable different groups to create the teams which can participate in friendly matches and tournaments, thus, enhancing inter-community relationships and talents among the players.
Significance of Promoting the Sport
Promoting a sport is critical as it results in various positive outcomes. For instance, the English Premier League is famous because of the strategic advertisement approaches adopted by the managers and sponsors (Shapiro, DeSchriver, & Rascher, 2017). Effective commercials lead to additional income for the club, allowing different teams to pay their players, managers, coaches, and other staff higher salaries. Moreover, they result in better facilities for the teams, hence, improving the performance of the players. Thus, the clubs’ success can depend on the deals they make with financiers and the impact which such collaborations have on the funding organizations or individuals. Furthermore, club sponsors have greater advantages when they support large events such as tournaments, especially, those attracting massive crowds.
While it is critical to look for sports sponsorship, not all are good for perpetual growth. The brand, which sponsors a game, can positively influence its development or contribute to its fall (Tsordia, Papadimitriou, & Parganas, 2018). Thus, one cannot ignore their influences on the teams and the tournament which they sponsor. For instance, some organizations can decide to change the club’s name or the stadia where the teams play. Thus, it is critical to work with financiers who can understand their part in the sponsorship. One of the most recommended approaches is to use online betting firms to fund the program.
Marketing Plan
The marketing plan is essential to realize the dream of club owners or managers. Several ways can be used to market a sport based on the desired outcome. In soccer, the strategies employed include adopting branded jerseys, which advertise the sponsoring company (Chanavat, Desbordes, & Lorgnier, 2017). In this case, the promotions plan for selling sponsorships for community recreational sports programs will involve utilizing different strategies, including partnering with betting organizations, using company-branded T-shirts and shorts, boots, and other products such as water and energy drinks.
T-shirts and shorts can be used by specific sponsors of the teams, thus, enabling them to sell their products to the target market while providing the needed finances to run the clubs. Since multiple clubs will form the integrated sport system, different organizations will be approached to sponsor the clubs and the games they will play. Moreover, television advertisements will be used to further market different teams to potential sponsors. Such adverts will also enable sponsors to promote their products in the market, hence, enhancing the partnerships.
References
Chanavat, N., Desbordes, M., & Lorgnier, N. (Eds.). (2017). Routledge handbook of football marketing. London, England: Taylor & Francis.
Shapiro, S. L., DeSchriver, T. D., & Rascher, D. A. (2017). The Beckham effect: Examining the longitudinal impact of a star performer on league marketing, novelty, and scarcity. European Sport Management Quarterly, 17(5), 610-634. Web.
Tsordia, C., Papadimitriou, D., & Parganas, P. (2018). The influence of sport sponsorship on brand equity and purchase behavior. Journal of Strategic Marketing, 26(1), 85-105. Web.
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