Project Management: Business Products Superiority and Reliability

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Table of Contents

Project objectives
Project deliverables
Milestones of the project
Technical requirements of the project
Limits and exclusions of the project
Project Priorities
Work Breakdown Structure (WBS)
Responsibility Matrix
References

Project objectives

One of the main objectives of this project is to provide comprehensive information to large numbers of potential customers visiting the internet. In addition, the project will seek to educate the target market on the superiority and reliability of the business products.

The other objective of the project is to create direct response and reaction from potential and target customers concerning the products and services offered by the business. The project will also seek to offer easily accessible information to the targeted potential customers.

Project deliverables

In the aspect of project management, a deliverable is the service or the product offered to the client. This deliverable is tangible, precise, and measurable and often has an owing date.

A deliverable can also be a software product, a training program, a design document or other asset required by the project plan (Burley, 2011). Wang (2011) adds that deliverables form the facts that would symbolize the successful absolution of a milestone.

For this project, the deliverables will include creating a weekly newsletter for advertising products of the business, posting of various articles in the advertising site and introduction of a chain of podcasts enclosing interviews with various specialists.

Another deliverable will be the creation of a teen’s site that will specifically address youths and teenagers. These will be the tangible products that the project will offer.

Milestones of the project

According to Wang (2011), Milestones refers to important occasions or attainments, which engross the deliverables presented. Acknowledgment of deliverables can symbolize a certain milestone.

Milestones ensure that the project team hub on the current phase or work while the deliverables are the outcomes of the work done during the phase. Burley (2011) adds that a milestone is a firm and quick due date that signifies a key achievement during the course of the project being controlled.

For the completion of this project, the milestones will include the completion of the design phase within one and a half month, completion domain and web hosting for approximately two weeks and the design of the weekly newsletter and the articles, which will take approximately one month.

Other milestones will include conducting interviews for approximately one week as well as the formal launch of the advertising site, which will take two days.

Technical requirements of the project

Project management technical requirements include the components of the project plans, implementation, initiation and documentation. Technical requirements draw round the order in which the project team scrutinizes the project from start to end.

They also offer procedural guidance for changes related to cost or other unseen factors. The following are the technical requirements for this project.

The newsletter should be in a position to attract more than 100,000 readers weekly.
The site should generate more than 500 responses from prospective customers weekly.
The whole system should generate at least 10 new customers daily.

Limits and exclusions of the project

The project limits and exclusions are those things that happen to be outside of the project boundaries. It clearly affirms what is not in the project or what the project will not entail.

Since this project is an internet advertising strategy, it will not offer price reductions through its created site. The project will also not offer entertainment packages through its site. In addition, direct sales through the internet will not be part of the project.

Project Priorities

Kenrick (2005) Indicates that for most projects, all the three parameters; scope, schedule and cost (resources) are significant. Setting priorities allows the project team to decide which of the three is most necessary. These priorities enable scope planning, constraint management and plan optimization, decision making, integrated change control and negotiating project changes.

In the case of this project, the project will give priority to the design of the company’s website, the generation of the weekly newsletter for the business as well as achieving the set objectives.

Work Breakdown Structure (WBS)

Work breakdown structure is a hierarchical catalogue of work in which the project team need to finish in order to attain success in meeting project goals and deliverables (Godsey, 2011).

Reh (2011) affirms that managers use a work breakdown structure to explain and arrange the responsibilities needed to complete the project. Building a work breakdown structure requires a methodical scrutiny of the elements required to complete the project.

The following is a breakdown of the specific activities to be carried out for the completion of this project:

Design phase
1. A rough Plan of the intended internet site
2. Gathering the required data for the site
3. Actual design of the intended site
Web and domain hosting for the site
Creation of the newsletter and articles
1. Design of the newsletter
2. Design of the articles
3. Editing of the newsletter
4. Editing of the article
Conducting interviews and posting them in the site

Responsibility Matrix

Responsibility matrix brings out the major actions in the project and the exact details and the tasks of each stakeholder involved in a project.

It is a significant project communication instrument since all stakeholders can obviously see whom to contact for each activity (Verzuh, 2011). For this project, the following departments will carry out the specified activities.

Design phase of the project: The Information technology department.
Web domain and hosting: The information technology department.
Creation of the newsletter and articles: The editing department.
Conducting interviews: Marketing department.
Overall supervision of the project: The management department.

References

Burley, K. (2011). What Is a Deliverable in Project Management? Web.

Godsey, L. (2011). How to Create a Project Schedule. Web.

Kenrick, T. (2005). Project Priorities. Web.

Reh, F. J. (2011). Build a Work Breakdown Structure. Web.

Verzuh, E. (2011). Project Management: Setting Up a Responsibility Matrix. Web.

Wang, S. (2011). Difference between a Deliverable and a Milestone in an IT Project. Web.

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