Please respond to the following questions: What is a business plan and Who are t

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Please respond to the following questions:
What is a business plan and Who are t

Please respond to the following questions:
What is a business plan and Who are the users of business plans?
What types of variables are used for market segmentation?
What is a SWOT Analysis? and Why is it important to a company?
See Week 2: Discussion folder for further instructions and requirements
needs to be from the book and infromation outside of the book too
Small Business Management: Launching and Growing Entrepreneurial Ventures, 20th edition, Cengage by Justin G. Longenecker; J. William Petty; Leslie E. Palich; Frank Hoy
Please put together complete and well thought out responses. I am looking for original input so please share your thoughts and experiences so we can all learn from them. Please make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc. Please use APA format to answer the discussion questions.
I am looking forward to some great discussions!
Discussion Grading Criteria:
Thoroughly answered all of the questions: 50 points possible
Responded to at least two classmates on two separate days: 40 points possible
Spelling/Grammar at the college level: 10 points possible
Total: 100 points
.ResearchGate

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