Plan for Leveraging E-Commerce

Introduction

E-commerce is an important platform that customers use to purchase goods from online stores. The key elements that make up an e-commerce system are placing purchase orders from online stores, processing of this information by the stores and finally delivery of the various items purchased.

Noting the high competition within the e-commerce platform, an efficient system paramount for any business to be successful. Some of the key factors that successful e-commerce platforms can leverage on include;

  1. Customer-friendly online shop

Customers are likely to be attracted to an online store that is user-friendly and easy to navigate. Complex or crowded websites make it difficult for customers to find products and worse still, process their shopping. It is therefore important that the online store is a simplified platform that allows customers to search for products using multiple criteria, place orders and make payments efficiently.

  • Efficiency of e-commerce platform

In addition to the how easy it is to shop for products in an online store, the efficiency of an e-commerce platform relates to the mechanics of the time duration for delivery of products, relevant communication from the seller on products purchased and after-sales service. An e-commerce platform that focuses on the efficiency of these processes is likely to be highly leveraged and not only attract many customers but also retain them for the long term.

  • Communication

Communication is a critical component for any business and even more so for e-commerce. An e-commerce platform that has efficient and customer-friendly communication channels such as a chatbot, virtual assistants, and readily available online customer care personnel help improve its quality. Furthermore, the response time and quality of responses to customer enquiries, feedback and any other support information is crucial to retaining clients. 

Conclusion

In conclusion, e-commerce platforms provide customers with an easy way to shop for products online. On the other hand, these platforms provide sellers and producers with a wide market coverage using relatively fewer resources compared to the traditional brick and mortar stores. However, in order for these e-commerce platforms to be successful, it is important that they are well leveraged on having customer-friendly features, be efficient in the entire customer life cycle and incorporate a strong communication framework. The factors are key in not only attracting new clients but retaining existing customers allowing the e-commerce platform to increase sales.   

The process is therefore described as below;

Figure 1: Basic Flowchart of E-Commerce System

The entire process can be described using the flowchart below;

Figure 2: Detailed Flowchart of E-Commerce System