Performance Objectives Analysis by Slack

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Table of Contents

Introduction
Analysis
Conclusion
Reference List

Introduction

The performance objectives defined by Slack (1995) may be regarded as the key importance factors for the successful business performance. The aim of the paper is to analyze these objectives for a company, which is engaged in a hospitality industry. The actual importance of this analysis is explained by the fact that the performance objectives are closely associated with the effectiveness of performing the stated business assignments; hence, these objectives should be assessed deeply.

Analysis

The key objectives defined by Slack (1995) are as follows: quality, speed, dependability, flexibility and cost. The analyzed company is engaged in the sphere of hospitality and bases its performance on observing the key principles of hospitality from the perspective of Slacks analyses. Hard Rock Hotel in Las Vegas is engaged in the sphere of hotel business for tourists who came to search some luck in casinos of Las Vegas, and who appreciate the atmosphere of classic rock and hard rock. In general, the stated objectives are quite important for the successful performance, as the company needs to attract as much target audience as possible, for rock admirers stopped their choice on this hotel. The analysis of the aspects is based on the key principles which are pursued by the hotel management for providing the high quality services that are positioned as the hook of the industry.

Quality. High quality services is the key importance factor for the successful performance. In general, it involves the comfort of the rooms and services, increased comfort of registering and paying for the services provided. Thus, the policy of simplified registration has been provided.
Speed. Speed of the services is required for saving customers’ time which is rather precious for them. Hence, high quality and high speed services will be highly appreciated by those customers that appreciate their own time.
Dependability. The consumers should depend on the organization. In fact, the actual importance of this factor is explained by the fact that consumers should not even let an assumption that other companies exist. Hence, all the requirements and preferences of a consumer should be performed quickly and in default regime. Hence, the visitors of Hard Rock Hotel should be provided with high quality music, meals in the genre of hard rock, and then taxi to airport or casino.
Flexibility. This presupposes the changes in prices or orders of providing services depending on seasonal changes, personal attitude towards visitors or just favor for those who needs it. Hence, some instances of such flexibility involve free taxi to airport for those who are “at ground level” after a failure to catch the luck in casino.
Cost. This factor is regarded as one of the defining, as people will not wish to pay an unreasonably increased price even for high quality services, high speed of services, flexibility towards consumers etc. The price should be reasonable for the visitors had a wish to come back and tell their friends of the existence of this hotel.

Conclusion

Finally, it should be emphasized that the actual importance of the performance objectives defined by Slacks is explained by the importance of observing the key principles of hospitality. Hence, if all the factors are observed, the performance may be regarded as successful.

Reference List

Slack, J. (1995) World Class Quality: Using Design of Experiments to Make It Happen. AMACOM.

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Performance Objectives Analysis by Slack

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