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Overview Social media is a popular communication medium. Although initially conc
Overview Social media is a popular communication medium. Although initially conceptualized as a way for people to share snippets of their lives with their social circle, it has now emerged as a profitable medium for brands to advertise their businesses. Consider this assignment a practice opportunity for the social media advertisement you will create in the course project. Scenario Scoop Shoppe Artisan Creamery is a niche ice cream company that handcrafts small batches of artisanal ice cream daily. It uses all organic ingredients free from artificial additives, preservatives, emulsifiers, and stabilizers. It also offers vegan and lactose-free options. Although Scoop Shoppe is very popular in its own town, the business owners want to expand its reach to the surrounding areas and through online ordering. The owners of Scoop Shoppe have hired you as a freelance graphic designer to create a social media advertisement that effectively communicates their passion for their brand and their brand story. Directions Create a single-page, 1080 x 1080 pixels, 72 dpi social media advertisement mock-up using Adobe Photoshop. Refer to the design brief, brand style guide (PDF and EPS), and brand photography in the GRA 415 Module Two Client Files linked in the Supporting Materials section to inform your work. Your work on this assignment will be refined and developed further in Module Four. Therefore, to avoid additional workload and lack of client (instructor) feedback in Module Four, please ensure that you complete and submit this assignment on time. Specifically, you must address the following rubric criteria: Select 1–3 images and/or illustrations that communicate the brand story. Use the images provided in the brand style guide. Consider the following questions to guide your response: Does your chosen imagery communicate the brand story? Will the chosen imagery appeal to the target audience? Does the chosen imagery represent the target audience identified in the design brief? Does the chosen imagery consider ethnic and racial diversity among the target audience? Have you included the company’s logo in the design? Select relevant key words and/or phrases from the provided copy in the design brief. It is up to you to decide which key words and/or phrases to include in the advertisement. Consider the following questions to guide your response: Does your chosen content communicate the brand story? Why did you highlight the key words and/or phrases in the advertisement? Have you ensured that the advertisement does not include any unnecessary content? Do the chosen key words and/or phrases achieve all the goals listed in the design brief? Will the chosen key words and/or phrases appeal to the target audience? Have you included details on how customers can place orders? Design a static button that communicates the client’s intended call to action. Consider the following questions to guide your response: How have you ensured that the call-to-action button is the focal point of the advertisement? Does the call-to-action button stand out from the rest of the design? Have you ensured the text on the call-to-action button is easy to read? Apply principles of design to the advertisement. Ensure the advertisement demonstrates the following design principles: Hierarchy: Apply the visual hierarchy rules defined in the style guide to organize the chosen copy in a logical order. For example, select defined typefaces/fonts for headlines and body text and organize the content to ensure a seamless flow of thoughts. Balance: Ensure you give each element in the design appropriate visual space. Simplicity: Ensure each element adds value to the overall design and is free of unnecessary visual details. Select typography and colors from the brand style guide. Consider the following questions to guide your response: Have you ensured that the color palette is harmonious? Have you ensured the colors have enough contrast between them? Have you ensured the typography follows the headline and body copy usage rules? Have you ensured that all the text is legible and readable? Save the file as JPEG. What to Submit Submit the single-page, 1080 x 1080 pixels social media advertisement mock-up created in Adobe Photoshop and exported as a JPEG file (*.jpg). Supporting Materials The following resources support your work on the assignment: GRA 415 Module Two Client Files Download and unzip this folder to access the following files provided by the client: GRA 415 Module Two Activity Social Media Ad Design Brief GRA 415 Module Two Activity Social Media Ad Brand Style Guide (PDF) GRA 415 Module Two Activity Social Media Ad Brand Style Guide (EPS) — Use this to pull the brand logo GRA 415 Module Two Brand Photography (Multiple Image Files)
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