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Article Information
For the analysis, the article ” Product, process, marketing, and organizational innovation in the flat knitting sector industries ” written by Ganzer, P. P., Chais, C., and Olea, P. M. was selected. It is published in the 14th volume of the journal Revista de Administração e Inovação as the fourth issue on pages 321-332.
Preliminary Analysis
The purpose of the study was to identify innovations in the flat knitting industry in the period from 2008 to 2011. Among the specific research objectives were the analysis of trends, their development, and introduction. The study is descriptive, as it captures innovations in the flat knitting industry. This study is also causal since it establishes the relationship between the amounts of investment in product and marketing innovations.
The theoretical model proposed in the study includes logical ways to deduce trends in the flat knitting industry from the total set of innovations. In addition, it is based on the procedure of operationalization of the value of the amounts spent on innovations and the establishment of a logical connection between them. The study revealed the relationship between the volume of investment in the product and marketing and the correlation between skilled labor and organizational innovations.
Methods & Empirics
In this study, two scientific methods are used: qualitative and quantitative. According to Malhotra, Nunan, and Birks (2017), the first one was aimed at analyzing the data obtained as a result of the survey. Descriptive quantitative analysis was used to determine the relationship between the variables of the theoretical construction (Dzwigol, 2020). The primary method of collecting statistical data was a sociological survey. An interview was conducted among the heads of enterprises producing flat knitwear, during which 23 people were interviewed.
Interviews were conducted with each manager individually; their answers were recorded. According to Ganzer, Chais, and Olea (2017), the main list of questions allowed to identify similarities in the strategies chosen by managers. The interview was aimed at determining the variables that stimulate the introduction of innovations. The measuring device was an indicator of the frequency of words used by different people in interviews. They were grouped according to the criterion of a similar interpretation.
The number and content of common topics mentioned by managers were also a measuring tool. The target group was the heads of enterprises in the textile sector, namely factories to produce knitted products; the target group includes only direct managers, not subcontractors. During the sampling, questions were asked about the main problems in the textile industry sector, including issues that have been solved recently; cost reduction and staff motivation were also discussed.
The sample may not represent the population well enough since it considers enterprises of only one region. The choice of words and expressions may not accurately convey the utterance’s meaning, which may be distorted during decoding and analysis. To ensure the reliability of the study, the researchers tried to provide objective numerical data, thoroughly and in detail describing all the stages. It is also possible to note the high level of evidence of the conclusions given by the authors. The collected data were analyzed using a statistical data processing tool. With its help, it was possible to process an array of data in a short time, using the program’s resources, and get information about it according to several statistical criteria.
Critical Review
According to Alharbi, Jamil, Mahmood, and Shaharoun (2019), since the article is devoted to a relatively narrow topic, few works deal with such a problem. Therefore, this article is the most comprehensive compared to other works dedicated to the knitting sector of the textile industry.
The article is very high-quality; the language used in work is very competent and scientific. The research material is presented clearly and consistently, and the data are logically grouped. The list of sources used, placed at the end of the article, seems complete and competently selected.
References
Alharbi, I. B., Jamil, R., Mahmood, N. H., & Shaharoun, A. M. (2019). Exploring the relationships between organizational culture, management control system and organizational innovation. Global Business Review, 4(1), 1-14.
Dzwigol, H. (2020). Innovation in marketing research: Quantitative and qualitative analysis. Marketing and Management of Innovations, 1(10), 128-135.
Ganzer, P. P., Chais, C., & Olea, P. M. (2017). Product, process, marketing and organizational innovation in industries of the flat knitting sector. Revista de Administração e Inovação, 14(4), 321-332.
Malhotra, N. K., Nunan, D., & Birks, D. F. (2017). Marketing research: An applied approach. Hoboken, NJ: Pearson Education Limited.
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