Oreo’s Social Media Strategies to Maximize Online Presence

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Table of Contents

Introduction
Main body
Conclusion
References

Introduction

Oreo is a sandwich cookie brand that has become one of the most popular in the United States since its release in 1912. As part of its communication strategy, the company actively uses social networks, particularly TikTok, Twitter, and Instagram. The brand has the most followers on Instagram – 3.6 million followers (Oreo, [Instagram profile]). Nevertheless, the company’s TikTok profile is now actively expanding, and today has 1.6 million followers and engagement with posts many times higher than on other platforms (Oreo, [TikTiok profile]). The brand has 1 million followers on Twitter (Oreo Cookie, [Twitter profile]), and the official YouTube channel has the fewest followers – only 560 thousand (OREO Cookie, [YouTube profile]). The brand uses YouTube to post its commercials.

Main body

In the past, the company conducted advertising campaigns involving influencers. For example, in 2017, Josh Peck, David Lopez, and Danielle Jonas were involved in the campaign with the hashtag #OreoDunkSweepstakes on Instagram and Twitter. However, to date, such movements are not carried out, and the brand actively collaborates with other companies, for example, a collaboration with McDonald’s in TikTok. Furthermore, at the beginning of the year, Oreo launched a European campaign dedicated to releasing the film The Batman.

If a budget of $1 million were allocated for an advertising campaign for Oreo, the most optimal option would be to divide it into equal parts between social media and traditional advertising. It will help to reach all categories of the target audience. The #OreoDunkSweepstakes campaign helped attract new followers to Oreo’s social media by engaging influencers. Therefore, it is advisable to conduct a similar campaign with the involvement of new media faces, for example, before the release of a new product.

Conclusion

Thus, to date, Oreo social networks are actively developing and gaining followers. Instagram remains the most popular regarding followers, but the company’s TikTok is gaining popularity fast. It would be appropriate to invest in developing this particular social media because now it is the primary way to communicate the brand with its consumers.

References

Oreo [@oreo] (n.d.). Oreo [Instagram profile]. Web.

Oreo [@theoreoofficial] (n.d.). Oreo [TikTiok profile]. Web.

Oreo Cookie [@Oreo] (n.d.). OREO Cookie [Twitter profile]. Web.

Oreo Cokie (n.d.). OREO Cookie [YouTube profile]. Web.

Click Here To Order Now!

Oreo’s Social Media Strategies to Maximize Online Presence

Do you need this or any other assignment done for you from scratch?

We have qualified writers to help you.

We assure you a quality paper that is 100% free from plagiarism and AI.

You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)