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On page 221 in your textbook, (Walker, J. (2020). Introduction to Hospitality Ma
On page 221 in your textbook, (Walker, J. (2020). Introduction to Hospitality Management (8th
ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 97880135209813.) under Current Issues in Travel in Tourism, there are three topics with five total questions. Please answer the questions for Matures or Millennials, Travel Experiences, and Alternative Lodging Sites (five questions in total) in a Word file. ONLY SITE THE BOOK
Please make you answer the questions completely and not simply with one or two-word answers. This is an opporuntinty for you to demonstrate that you have read the material and can apply what you have read.
Questions:
1.As a tourism executive what could you do to accommodate both large groups of travelers?
2.What are possible challenges with using tags to describe travel behavior for a large subset of the population?
3. Travelers are looking for unique and enriching travel experiences. If you oversaw creating a tour for a group of Millennials, which of these experiences would you focus on?
4. If you were creating a tour for Matures, which of these experiences would you focus on?
5. How are alternative lodging sites such as Airbnb and transportation apps such as Uber changing the face of travel today?
Current Issues in Travel and Tourism Listen to the AudioMatures or MillennialsTourism executives are faced with the challenge of deciding which market segment is more important: “Millennials” or “Matures”? Studies have shown that Millennials are far more interested in international travel and are more likely to travel for leisure than non-Millennials. They are also twice as likely to use their smartphones to share travel photos and experiences with friends on social media and blogs and to post travel reviews. The Matures target group, however, is estimated between 1.3 and 1.6 billion worldwide and 59 percent are aged 55 and over. This group is known to love travel and most take the time to travel and explore new places. While both segments offer travel and tourism providers great opportunities, each differs in their attitudes, preferences, and intentions toward travel. As a tourism executive what could you do to accommodate both large groups of travelers?What are possible challenges with using tags to describe travel behavior for a large subset of the population?Travel ExperiencesMany travelers nowadays are looking for travel experiences that enrich their knowledge and understanding of other cultures. Other travelers are seeking experiences that require some sort of mission or learning opportunity such as voluntourism, language tourism, culinary tourism, and music tourism. Other tourists are looking for unique vacation experiences like those that companies like G Adventures offers. Another economic driver of tourism is global athletic events and spectator sports which are consistently on the rise. Green tourism continues to develop in response to consumer interest in patronizing tourism organizations who adopt and manifest practices with the idea of being green and staying green. “Consider Costa Rica” has long been recognized as a leader in the Green tourism movement. Its focuses on sustainability is sensible because its tourism is largely dependent on natural resources, including wildlife, flora and fauna, and lush mountain ecosystems. Travelers are looking for unique and enriching travel experiences. If you oversaw creating a tour for a group of Millennials, which of these experiences would you focus on?If you were creating a tour for Matures, which of these experiences would you focus on?Alternative Lodging SitesHospitality and travel organizations will be challenged by the emerging sharing economy-based businesses such as alternative lodging and transportation options (e.g., Airbnb, Uber, and Lyft). How destination management companies (DMOs) work with consumers and these companies to ensure that visitor experiences are safe and excellent and that appropriate revenues are calculated and taxes collected is the foremost challenge. Group specials on websites such as Groupon and Living Social have allowed travelers to make travel arrangements in a more cost-efficient way. Group deals allow the industry to offer a service for a limited time at a certain price. The bulk selling and purchasing concept is becoming increasingly popular for both the seller and the consumer. How are alternative lodging sites such as Airbnb and transportation apps such as Uber changing the face of travel today?
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