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Consumer responses towards the product are based on distinguish feature and reliability factor. There are several immunity may occur during the selection of Nike sports shoes due to the demographic characteristic of a consumer. Consumer behavior is rational in front of Nike product selection.
The basal concept leads towards the customer retention via offering the quality feature product, thus essential part for Nike is to influence the targeted customer. Consumer intention plays a vital role for better analyzing the whole scenario of purchasing Nike sports shoes. Most of the time consumer prefer branded products and pay less attention towards the price issue.
An observer can measure the responses of the customer and find the actual information in regard of selection preferences that are based on the brand attachment. Reputed organizations pay worthy attention towards studying their valued customer due to his/her response towards the product selection. Consumer behavior needs to be understood at deeper level by analyzing the need and wants at a place where product is displayed.
Consumer buying process is largely based on the valued information, which gathers from several sources. Analyzing the brand with its quality feature comes on the top priority of the customer. Attitude and behavioral changes of others directly effects the purchase decision at the end of consumer. Non-verbal reflection may alert the consumer to revise the decision for purchasing branded product.
Nike become a corporate brand from last few decades, and captures the market on the basis of sports goods manufacturer. Nike invests a huge amount in their research departments for statistical measurement of consumer behavior on the basis of their purchasing decision and how long it can generate the effective results.
More focused to recognize the need of existing and new customer comes on the top priority of the Nike products. Distinguish feature of Nike sports shoes may attract the customer and build an intention to attach with product for a longer period i.e. brand loyalty. Most preferable factors for the customer are the quality and design of the product which gives a unique look in his/her personality.
Brand recognition and quality in sports shoes divert the negative approach of customer into positive ones and create a link with loyal customers. Nike’s designer brings the innovative ideas and creativity in products after critical evaluation of the consumer demands. The main focus of Nike is to design the close loop sports shoe that is comfortable for the consumer and give edge in sports activities.
Nike’s strategies are based on the customer satisfaction and keep them motivated for purchasing the branded products. Nike management has also worked on the price issue which is not warmly welcomed by the new customers. Minimize the cost of sports shoes by recycling of defective items.
Management of Nike recognized that, consumer behavior is not constant all the time. The intention and preference factor create the difference in purchase decision by the customer. The habitual nature of the particular customer highly focused to divert into regular purchase of Nike sports shoes and timely encourage the customer to purchase the product and create a word of mouth for attracting new customer.
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