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Socl is one of the new social media sites; it is a social network from the Microsoft Company. Socl can assist one find and share interesting websites by typing some key words. In addition, one can assemble visual web pages and contents to create a detailed post that he/she can share in real time with the members.
It is also possible to post text updates and personal photos in order to communicate to the whole world (Van Grove par. 5). The site also supports online video chatting and sharing of links.
In my opinion, this site will create positive impacts on the business world if it grows. Even though several sites dominate the social media, the feature of linking web pages will enable business people to create traffic towards their company websites using Socl.
Branch is another recent social media site that focuses on in depth conversation on the web. It is a product of the Twitter co-founders. According to the head of product, John Miller, Branch eliminates monologues that have been on the internet (Halliday par. 13).
The power of the internet is used to develop a discussion home hence removing blog posts and tweets, which have been common on the internet. This social media site can reduce cost of holding physical meetings among corporate bodies since it will be possible to hold meetings from any location.
Samsung is also on the verge of launching a social site to rival Facebook. The site dubbed Samsung Facebook will be available in internet-enabled devices like televisions and cameras (Warren par. 2).
The availability of the site on various devices will significantly expand the social media services from different companies to other mobile podiums. The acceptance of its chat application and the Family Story buoyed the Samsung Company towards developing the new site.
The internet marketing in 2013 is emphasizing on advancement of mobile applications that are offering value to mobile users. The value will add information and new resources that clients may find useful.
One of the trends in 2013 is an improvement on visualization of data. Here, marketers make complex data visible and accessible to everyone and in a format that they can easily understand. The next trend is inbound marketing that involves creation of content in order to attract customers to the websites.
Moreover, big brands are using game-design thinking to create fun on their products. Platforms like BigDoor and Punch Tab that have been easy to use among customers can be more engaging than before if brands add fun in them.
Attribution modeling is the last trend; it entails consigning a value to the marketing activity thus resulting to a discussion. The market is witnessing continued evolution of attribution modeling. Mobile marketing is using a personal mobile device to conduct marketing activities.
The number of people using this marketing mode is increasing at a high rate. Estimation puts the number of people who will own a smartphone by 2016 at 192.45 million in the US. Currently, over 115 million people own a smartphone.
Clearly, the numbers of people and companies using mobile marketing are on the rise. Consequently, mobile marketing is growing at a tremendous rate.
Search Engine Optimization (SEO) is a process of influencing traffic from search engines. The traffic is obtained from editorial, natural, free, and organic listings that are available on the various search engines ( What Is SEO/Search Engine Optimization? Par. 1).
In SEO, data trends have been the key focus. Organizations desire to have many visitor clicks on their websites at all time. Trending data helps in decision making since they give clear pictures of the occurrences.
Works Cited
Halliday, Josh. Twitter founders launch two new websites, Medium and Branch. The Guardian [London] 15 Aug. 2011: n. pag. The Guardian. Web.
Van Grove, Jennifer. Microsoft unlocks Socl, a puzzling social network that looks a lot like Pinterest. VentureBeat. VentureBeat, n.d. Web.
Warren, Tom. Samsung planning Facebook-like social network, codenamed Samsung Facebook. The Verge. Vox Media, Inc, 13 June 2012. Web.
What Is SEO/Search Engine Optimization?. Search Engine Land: Must Read News About Search Marketing & Search Engines. Third Door Media, Inc, n.d. Web.
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