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The opportunities for mutually beneficial partnerships open up broad prospects for enterprises and help to not only effectively cope with periodically arising difficulties but also to increase production indicators. Thus, I can assume that cooperation can be considered mutually beneficial if both sides have such advantages as recognition in the market, a large consumer base, etc. and can successfully function in an alliance, at the same time following different courses. According to Zeng and Xia (2015), partnership in different spheres resembles insurance and protection in case of a crisis, and some modern large and small companies interact actively, helping one another and developing their own business.
Pricing policies, certainly, play an important role in the process of forming market relations and establishing links among firms and corporations. The principles of corporate governance, as Chow (2016) claims, provide for transactions among organizations with different purposes, the main one of which is strengthening of positions in the market and create a favorable business environment. At the same time, I believe that cooperation is relevant not only among individual private enterprises but also non-governmental organizations.
For instance, Harangozó and Zilahy (2015) note that a large potential exists in the development of business relations where civil associations and commercial companies take part. Such interaction can facilitate several improvements at once. For example, public organizations will be better funded by sponsors, and commercial enterprises, in their turn, will receive rather good publicity. All these features relate to the sphere of mutually beneficial cooperation, which is one of the mechanisms of modern business management. Therefore, I think that the words that the desire for personal interests can be realized through the fulfillment of the interests of others are often true, and this peculiarity has a justification in the form of various concrete examples.
References
Chow, J. (2016). Connected transactions: The compliance challenge. Governance Directions, 68(2), 118-121.
Harangozó, G., & Zilahy, G. (2015). Cooperation between business and non-governmental organizations to promote sustainable development. Journal of Cleaner Production, 89, 18-31.
Zeng, A. Z., & Xia, Y. (2015). Building a mutually beneficial partnership to ensure backup supply. Omega, 52, 77-91.
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