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In his research on the impact of peoples increasing tendency to multitask, Clifford Nass dwells on the issue of paying attention to each other in a conversation. The multitasking behavior is a common phenomenon in modern times. Specifically, multitasking is driven by the need to use mobile phones or computers while also working, driving, flying, attending classes, or doing any other task in daily life. As the author notes, this relatively new behavior has made people lack attention in most of the things they do, whether in class, at work, or during a conversation with other people. In his view, most people who multitask tend to pay little attention to others when they are using phones or computers, yet they want others to give them attention when they need to express themselves. Indeed, there is no strong relationship without communication, which in turn heavily relies on paying attention to each other.
Humans are social animals and rely on communication in their daily lives. Without communication, it would be difficult for people to relate and survive in the world. However, it is worth noting that communication is based on the exchange of information between two or more parties. For effective communication, both parties must participate in the process, which requires attention from each side. If one side does not pay attention, the effectiveness of the communication is compromised, which also means that the relationship with weak.
Since we are in an era where almost everyone is multitasking because of the effect of mobile phones or computers and social media, it is usually difficult to pay attention. Therefore, it means that our communication is ineffective and compromised. Consequently, our relationships with others continue to weaken because we no longer give our undivided attention to others. Based on this view, one readily agrees with Nass that undivided attention is the greatest gift we can give others. If someone gives undivided attention, then it means that there is a high level of dedication in a world where everyone is disrupted by computers, cell phones, televisions, and the social medial.
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