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Introduction
To improve the performance and the productivity of employees, a firm needs to motivate its employees. Motivation stimulates employees’ desire to work harder and energizes them. Motivation factors can be external or internal.
How USAA motivates its employees
USAA has introduced employees’ training in a bid to motivate them and improve their performance. Additionally, the firm has increased their employees pay by 19% bonus from their previous year’s 13.5%. Moreover, after closing two call centers in 2009, USAA relocated 50% of its employees to other job locations. The firm also gives employees time to do their personal work.
Potential sources of intrinsic motivation to USAA employees
USAA is highly ranked by the Bloomberg’s Business Week magazine, in the last four years. This poses the employees with a challenge to work harder in order to stay at the top of the competitors. They are also faced with the challenge of maintaining their customer preservation rate of 97.5%, thus they improve their efficiency and productivity. Competition is also an intrinsic factor that motivates employees to work harder in order to beat its opponents.
Potential sources of Pro-social motivation
USAA’s performance acts as a driving force for employees to work even harder, since they see the fruits of their hard work. Furthermore, the firm’s growth acts as a motivational catalyst for the employees’ productivity. Most members of the USAA have family issues, since some never see their relatives for weeks. This acts as an inspiration to the employees, in a bid to help the society.
How USAA managers boost levels of expectancy
Training employees in USAA is a key factor in boosting their expectancy levels, since they become more efficient, resulting to high productivity. Additionally, since the employees have tasted the success of the firm, they are prompted to work even harder to see their full potential.
Conclusion
For maximum productivity, employees need motivation. Motivation can be intrinsic, extrinsic, or pro-social. Intrinsic and Pro-social motivations are the best, since they comes from within employees. USAA’s significant success is a consequence of proper management and employees’ motivation.
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