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The purpose of this speech is to inform the audience of “defunding” techniques that facilitates film production, technological advances in Hollywood and animation, and how to create sound in the film industry.
It goes without saying that technologies have a massive impact on the film industry in Hollywood. First of all, “defunding” techniques have simplified the production of films for everyone involved in this process and made it less expensive. For instance, 50 years ago, cameras could not be operated without a full crew, aerial shots required the use of an extremely heavy aircraft-mounted camera, and the editing was made by the film’s physical cutting and pasting (Community Editorial Team at Comcast Business, 2018). In the present day, 3D technologies, autonomous drones and drone goggles, dual cameras, 3D printing, and algorithm editing have changed the industry making film production more cost-efficient and valuable for the audience. Moreover, digitization has increased the quality of products and facilitated their distribution (Waldfogel, 2017).
At the same time, technologies have changed viewers’ perceptions of the film industry. Regardless of particular concerns related to the reality created by computer-generated imagery (CGI), it is senseless to deny that visual effects may bring any fantasy to life (Bode, 2018). In addition, modern techniques trigger creativity in animation. According to John Lasseter, CCO of Pixar and Disney, “the art challenges the technology, and the technology inspires the art” (“How technological advancements in animation force a focus on storytelling,” 2016, para. 1). In other words, technologies allow filmmakers to focus on what they want to present rather than on how much it will cost.
In addition, it is impossible to deny the significance of sound in the film industry. Indeed, high-quality sound help viewers delve into the film’s atmosphere, while the poor sound may ruin the whole production. To feel realistic, the film should include original sound clips, sounds, and human voices perfectly synced with actions, and asynchronous sound effects, or background sounds (“The importance of sound,” n.d.). In Hollywood, music production and sound design are traditionally considerable parts of the whole production.
To conclude, technological advancements in films, animation, and sound production make the production more cost-efficient, allow filmmakers to express their creativity, and help viewers delve into the film’s atmosphere.
References
Bode, L. (2018). “It’s a fake!”: Early and late incredulous viewers, trick effects, and CGI. Film History, 30(4), 1-21.
Community Editorial Team at Comcast Business. (2018). The impact of technology in the film industry. Comcast Business. Web.
How technological advancements in animation force a focus on storytelling. (2016). Forbes. Web.
The importance of sound. (n.d.). Web.
Waldfogel, J. (2017). How digitization has created a golden age of music, movies, books, and television. The Journal of Economic Perspectives, 31(3), 195-214.
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