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MKT 448 DISCUSSION TOPIC 2
Please perform a search of any keyword you like on go
MKT 448 DISCUSSION TOPIC 2
Please perform a search of any keyword you like on google.
Select any of the search results in the first page, and check why this page is ranked so well in SERP. You may use the concept of “relevance” (e.g., the location, optimal keyword targeting, or other SEO consideration) to justify your answer.
MKT 448 DISCUSSION TOPIC 3
Perform any google search with the keyword you like, and go to 10th page of your search results. You can select any webpage in the SERP, and show ONE possible way for this webpage to improve its ranking. Please use the concepts and principles you learn from Chapter 4 and 5 to organize your answer.
MKT 448 DISCUSSION TOPIC 4
You can choose any product you like, and write a search ad copy for this product. Make sure you include all the essential elements (Final URL, Path, Headlines, Description and so on )for an ad copy.
MKT 448 DISCUSSION TOPIC 5
Take a screenshot of one email you received from a company. First, state why you receive this email (think about three different ways to capture email list in today’s class). Next, tell me whether you open this email when it arrived. If yes, further explain why you opened it. If no, explain why you did not open it (think about whether you find the “incentives” in this email).
MKT 448 DISCUSSION TOPIC 6
Choose a product you like, and write a subject line of email that will be sent to targeted consumers of this product. Please use the website below to see what score your headline will receive, and how you can make improvement.
https://headlines.sharethrough.com/
Links to an external site.
What you should do in this discussion:
1. write your orginal headline, and report what score you receive for this one.
2. Explain how you can make improvements
3. Check the new headline again and report what score you currently receive for this new one.
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