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Introduction
Product advertisement is a critical part in the marketing strategy. Reflectively, the choice of the advertisement media, advertisement strategy, and presentation tactics are the main ingredients of a successful advertisement. Thus, this analytical treatise attempts to explicitly review the most appropriate form of media to advertise the Michael Kors Watch. Besides, the treatise explores the checklist to be followed to deploy the advertisement. In addition, the paper explores the risks, selling tactics, and significance of internet advertising.
Product identification and appropriate social media
Michael Kors Watch brand has been in the market for more than two decades. The brand is associated with quality, affordability, and trendiness. The brand has become a household name in the United States of America and other parts of the world. Michael Kors Watches come in different colors, shapes, and designs. The brand has watches for the male and female customers. Since the Michael Kors Watch has become a global brand, it is importance to design the most appropriate form of social media to advertise.
Social media, especially Google has gained popularity among companies and individuals who uses this site as interaction modules to share business management culture and exchange ideas. In eMarketing industry, Google has penetrated the communication environment and currently commands a large following among the users.
Reflectively, Google is an ideal tool for advertisement and community following building for the Michael Kors Watch. Through Google advertisement, the customer base for the Michael Kors Watch will expand substantially over a short period of time. Google focuses on e-marketing which involves building friendly partnership and working relationship with a market segment without necessarily having physical contact with it.
In fact, the main source of exchanging information and advertising products is through written words and the highlighted pictures of the watches. Thus, through use of Google, Michael Kors Watch’s advertisement will increase the visibility of the Michael Kors Watch products across the globe.
Checklist guide
In order to successfully advertise the Michael Kors Watch brand through the Google, it is important to substantiate the target audience. This will facilitate proper definition of the advertisement messages and appropriateness of the messages within the scope of the target market.
Besides, it is imperative to constitute a tracking strategy to constantly and periodically evaluate the performance of the advertisement. The tracking tool will be the blueprint for systematic evaluation of the primary advertisement message and the customer response rate (Wormeli, 2007).
Moreover, it is significant to draw a comprehensive communication plan since it acts as the guide to the actual process of the advertisement presentation. In addition, the advertisement team should create a forum with the customers to monitor their response within and without the social media tool.
The response may be in the form of increased sales or direct response to the advertisement. Reflectively, the communication plan will determine the performance of the advertisement since it acts as the minor and major premises of advertisement implementation (Jobber, 2012).
Associated risks
- Public relation crisis: Unlike the other forms of advertisement, a simple mistake in the presentation of the message in any social media tool may go viral and seriously compromise perception of the target customers towards the activities of the watch company.
- Security breach: Despite the fact that Google is very secure, the threat of hacking is as real as is the case in other social media tools. A threat of hacking into the company’s activities may be wreak havoc to the activities of the company in the short and the long term.
- Offending the audience: Despite the sincerity and genuineness of the messages of the Michael Kors Watch Company, the social media society consists of very sensitive audience. For instance, the use of colored image or religiously ridiculing message may attract different reactions among the target customers (Jobber, 2012). If the message is interpreted as offensive, the Michael Kors Watch will lose the market among those offended.
Selling tactics
Partnership with the complimentary brands
The Michael Kors Watch may partner with complimentary brands such as the Ebay and Amazon to increase the audience targeted by the advertisement. These complimentary brands will increase the visibility of the advertisement across the globe. As a result, more customers will be aware of the products and actually purchase them (Belch and Belch, 2012).
Rewarding the loyal customers
The Michael Kors Watch may create a reward or discount scheme for the watch brand. For instance, the company may give discount of 5% for its watches and other gifts for purchasing products above certain prices. This will generally reduce the prices as perceived by the customers (Belch and Belch, 2012).
Product quality verses the price
Proper presentation of the Michael Kors Watch brand as genuine, high quality and most price-friendly will actually increase the sales (Belch and Belch, 2012).
Internet advertising and profitability
Unlike other tools of advertisement, internet advertising is very affordable and sustainable. It will cost only a third of the standard advertisement budget to advertise online. For big companies such as the Michael Kors Watch, it translates into increased profitability.
Internet advertising offers a global platform for reaching the customers. The global visibility of an advertisement message translated into expansion of the target market. This means that more customers will buy the product (West, Ford, and Ibrahim, 2010). Increased sales translated into increased profits for the Michael Kors Watch brand.
References
Belch, G., & Belch, M. (2012). Advertising and promotion: An integrated marketing communications perspective (9th Ed.). Boston, Bo: Irwin.
Jobber, D. (2012).Principles and practice of marketing. New York, NY: McGraw-Hill Publishers.
West, C., Ford, J., & Ibrahim, E. (2010). Strategic marketing. Oxford, UK: Oxford University Press.
Wormeli, R. (2007). Differentiation: From planning to practice. Melba, Portland: Stenhouse Publishers.
Do you need this or any other assignment done for you from scratch?
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