Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
Media used during a day influence the persons vision of the world while forming his environments. The media experienced during the audit day include chats, websites, the game, applications, television, radio, and such social media as YouTube, Facebook, and Twitter. According to Marshall McLuhan, media can be divided into hot and cool, depending on the audiences participation and dominant sense. This vision is discussed as the base for the media ecology theory. From this perspective, it is important to analyze the media experienced during the audit day with references to McLuhans vision and the media ecologys approach.
McLuhans distinction between hot and cool media is based on the idea that hot media mainly use the visual channel, and these media are discussed as low regarding the audiences participation. In contrast, cool media require the active participation of the audience to produce images and ideas, and the channel is mainly acoustic. However, McLuhan also points at the factor of domination of senses. As a result, radio is also hot as well as a film or lecture. Still, television is cool. It is rather difficult to analyze the new experienced media according to McLuhans distinction because the role of a participant changed significantly.
Therefore, hot media used during the audit day include listening to Laugh USA , the radio comedy, and watching The NBA Top 5 with the help of YouTube because these activities involved little participation and the dominant channel was visual. Any media involving the persons active participation can be discussed as cool media. That is why, the use of WeChat for messaging and E-mail are cool as well as watching CBC News, visiting the UNB Website, examining the Yahoo Sports NBA scores and news, using Twitter, and messaging with the help of Facebook. Playing Clash of Clans with the help of iPad can be discussed as the coolest activity from this point because of the persons active participation. In this case, it is rather difficult to analyze the use of the Google Earth app. It is possible to discuss it as a cool medium because it requires the persons participation to set pins on the map instead of being discussed as a hot medium because of the use of pictures.
While analyzing the audit with the focus on the media ecology and the bias of media related to different senses, it is important to refer to McLuhans vision of visual and acoustic channels. Media have different forms and channels affecting different senses. According to the media ecology theory, these biases influence peoples visions while referring to the dominant sense. From this point, visual senses are used more actively during the audit day because it is necessary to read messages, write messages and posts, read news and information on websites, read Facebook and Twitter news, play Clash of Clans , and use the Google Earth app. However, most of these activities are not hot because they are based on the idea of interaction. Nevertheless, the impact on the acoustic senses is also significant because of the focus on listening to the radio comedy and CBC News.
While comparing the impact on the persons perception, it is possible to state that the impact on the acoustic channel can be even more influential because of the role of created images and ideas while the person is listening to the text. However, the volume of the visual information during the day received with the help of hot and cool media is very significant, and the mans perception and vision as well as the environment can be affected more obviously.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.