McDonalds Quality and Bloomberg Airlines Capacity

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Quality and Capacity: Videos Analysis

The two videos illustrate the features mentioned in the textbook, namely quality (McDonalds) and capacity (Bloomberg Airlines). While quality is the most significant characteristic of a profitable business, capacity is probably the second most important.

The video about McDonalds featuring how chicken nuggets are made shows the companys dedication to its products quality. I think that McDonalds is doing a great job letting people come to their factories and see the working process. By doing this, they prove that their company takes care of peoples health by using only fresh meat and no additions to it. By this video, the company dissolves the skeptics myths about its food being of poor quality. Anyone can see that McDonalds does everything possible to supply the best products to its restaurants. While some may say that even high-quality meat does not make McDonalds a competitive restaurant, I would say they should take into consideration the fact that it is a fast-food restaurant and not some posh place. Moreover, a posh place means high prices, and McDonalds can boast its moderate price level. Thus, I am convinced that the companys high quality is the most encouraging factor for the customers to choose their restaurants.

The second video featuring Bloomberg Airlines illustrates another issue mentioned in the textbook  capacity. In my opinion, this characteristic is no less desired in business than quality. A thorough plan is necessary to promote strong capacity possibilities. The video emphasizes the importance of predicting the customers needs, tracking the strategic movements of the rival companies, and following the global prices of fuel for providing a high capacity of ones company. Capacity undoubtedly is a vital attribute for any company that strives to be successful. I think that an airline companys supply chain functions based on the use of capacity are bound to bring it a success.

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