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The McDonald’s strategy is to offer consumers cleanliness, quick and high-quality services. This focus of the organisation is important for the firm because it helps to attract a significant number of customers, who increase the sales turnover. This business strategy could be a roadmap that guide the firm.
The firm has established important platforms on which it focuses its competitive advantage. First, the organisation ensures that it gains competitive advantage through committed customers who are attracted through exemplary customer service and high-quality products. In fact, the firm believes in customer satisfaction because a satisfied customer is a great asset of any business organisation. Second, McDonald’s has a long history of appreciating its employees. In order to have a dedicated workforce, the company offers competitive wages and it adopts internal promotions that are meant to encourage workers to work towards achieving unique performance outcomes.
Business, human resource and staff are the three most important aspects that the organisation has adopted in order to achieve its goals. The management has aligned the three components so that they could lead to improved sales. The business aspect is oriented towards understanding customer needs. The firm is able to implement strategies that are geared towards satisfying customer needs. For instance, if customers want cheap products, then the firm aims at providing products at affordable prices. On the other hand, consumers may want expensive products that are characterized by high quality. Thus, the firm ensures that it provides customers with the products that they want. Human resource component is an important aspect in the company. The management ensures that workers are motivated to carry out their duties. In fact, the organisation encourages its workers to achieve growth in both professional and personal lives. The staffing strategies within the firm are aimed at realising growth of McDonald’s. Most of its employees are teenagers who are motivated to achieve excellent performance outcomes. Staffing strategies ensure that the best workers are hired and retained within the company. Thus, the firm is characterized by low rates of turnover with regard to personnel.
McDonald’s could have issues in the context of hiring personnel with the right talents. It focuses on hiring teenagers who could not have the right talents that could be utilized to improve performance outcomes. In addition, the firm concentrates on internal advertisements and local hiring practices to recruit its workers. This approach has the potential to hinder the achievement of the firm because it could hire personnel who are not talented to work for the organisation.
A high turnover or a tight labour market in which it is difficult to find talented people would be a problem. A high turnover market would imply that workers with the appropriate skills leave the organisation shortly after they are hired. A tight labour market would make it difficult for the firm to have a wide selection of workers because many companies compete to hire the few available personnel.
In order for the firm to maintain its competitive advantage for the next five years, it would be important to focus on hiring workers from diverse locations and backgrounds. This strategy would greatly improve cultural diversity within the business establishment and enable it to record excellent performance outcomes.
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