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The above scenario presents a unique situation in which Lisa raises concerns about the age bracket of the clientele and the resulting perception of having senior customers. The McDonald restaurant hosts countless seniors, and the public may perceive that the eatery only serves seniors. This is a perception that Lisa seeks to battle since the revenues emanating from purchases by seniors are minimal relative to those by the younger generation.
Therefore, the employees desire to maintain youthful clientele due to their more significant investments. Additionally, the entrepreneur wants to keep the seniors since they visit the restaurant during the off-peak period. Therefore, the seniors ensure that the restaurant is continually busy despite their minimal purchases. This situation presents Lisa with a real dilemma on how to attract both groups and sustain them. Notably, the restaurant has done commendably in attempts to maintain both factions of clientele. Such an undertaking requires comprehension of what each clientele requires. Additionally, Lisa should evaluate the restaurant’s resources.
Consequently, Lisa can integrate the demands of the clientele within the constraints of the restaurant’s resources. Seniors and ordinary customers have different tastes and tendencies. This creates an opportunity to integrate them into the daily schedule of Lisa’s restaurant.
McDonald’s provides quick services predominantly to employed individuals who want a quick meal and later depart to employment. McDonald’s has shaped this philosophy since its inception. However, the seniors have converted Lisa’s hotel into a meeting venue. Lisa needs to change the above notion depending on specific factors. Lisa should consider the loss of income that would emanate from discouraging the senior clientele from staying longer at the fast-food restaurant. Additionally, Lisa should appraise the potential surplus income from the younger generation that would stem from reduced old customers. It is vital to acknowledge the status of the sector that Lisa’s organization operates.
In the industry, patrons are sensitive to treatment. Therefore, any attempt to discourage seniors from staying longer in the entity would culminate in the loss of this segment of patrons. Nonetheless, the seniors seem to propagate an image that deters the younger customers who make more significant purchases and spend minimal durations at the entity. Lisa’s strategy is successful in the initial phases since it manages to attract additional clientele.
The new clientele segment has reduced the fluctuation between the off-peak and the peak durations. Despite the benefits of the new patron segment, there is the potential that it may diminish the clientele served during the peak duration. This realization is critical since the younger generation’s clientele contributes considerably to the revenues of the entity. Additionally, they consume McDonald’s core products. Therefore, the reduction in the young clientele segment would have counterproductive repercussions.
Resolving this situation will demand a shrewd integration of the senior patrons without projecting a wrong perception that will discourage the younger clientele. Lisa will have to manage the old clientele since they buffer the entity revenues from drastic fluctuation during the off-peak. Lisa can easily manage senior clientele. However, this would require the restaurant to strategize appositely. Lisa should ensure that the products that attract the seniors are served at the off-peak durations. This would have several benefits. First, it would allow the seniors to spend longer durations at the restaurant, which is tricky during the busy durations.
Secondly, it would limit the contact between the seniors and the younger generation. Finally, it would restrict overcrowding, which diminishes customer levels. This strategy would have all-round benefits to the restaurant since Lisa has enacted a plan that manages the two-clientele groups appositely. The entity would reap the benefits through additional revenues. This is the central objective of any rational entity like MacDonald.
Lisa’s strategy has integrated specific innovations that would attract seniors during the off-peak duration. Drawing the seniors during this phase would diminish the fluctuation in revenues between the peak and off-peak. Furthermore, this would ensure continuous utilization of the hotel resources in the generation of income. Analysis of Lisa’s strategy reveals that the seniors may depress the business. Nonetheless, serving the seniors creates further openings for the entity. The seniors have extra time to spend in contrast to the younger generation that is in the formative stages of their lives. The hotel can harness by offering games during the off-peak duration. The period commences from 9 to 11 a.m. During this duration, Lisa’s MacDonald outlet offers bingo, a game popular among the elderly. This widens services that attract the senior generation.
This would make the restaurant a complete social venue for the seniors. Moreover, Lisa plan utilizes the party venue for the bingo games. Availing the games will boost the entity revenues since the seniors will pay a minimal fee to play the games. Furthermore, the underutilized party venue is integrated, resulting in supplementary income for the entity. The games are a brilliant idea, which not only adds value but also boosts the entity’s proceeds. Conclusively, Lisa’s strategy is competent since it successfully utilizes the restaurant resource to serve both segments of the clientele without a reduction in the volume of any.
Do you need this or any other assignment done for you from scratch?
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