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Following the currently increasing globalization among nations marketing strategies have been made easier both at local and overseas markets. In this case, local marketers within the US can find easy access to market his/her commodities to foreign markets like European Union and Japan among others. Basically, the marketing strategies for local and foreign markets may vary in terms of the channels used to promote the products and to make the consumers be aware of the product being marketed. In this regard, therefore, the marketing of a US-based company that produces medical home-care products would devise more sophisticated marketing strategies for his products to EU and Japan; different from the ones used for local markets (Laudon & Traver, 2010).
Following the eminently increasing e-commerce among businesses, it would be more appropriate for the manager to adopt an e-commerce strategy to market the products in the EU and Japan. Here, the manager should develop a website and present the commodities he wishes to market in very colorful graphics and explanations; which would make the buyers know the product better and enhance its popularity. On the other hand, the manager would only be relying on local mass media like TVs, Newspapers, and Magazines as the medium for making his products known to the buyers. In addition, the manager would expand his local market by adopting e-commerce since local buyers would also be reached through the internet (Arikan, 2008).
From this point of view, if the manager wants to expand his marketing to the EU and Japan, it would be easier for him to establish his products in the market, as e-commerce strategy is very appropriate in enhancing the achievement of his ultimate goals and objectives. This is because; through online marketing of commodities and services, more buyers have been created as a result of enhancing the popularity of the commodity online. In the local markets, the manager would only be using local channels to reach his customers which can not reach the customers in overseas markets (Cronin, 2000).
Generally, the most significant difference between the marketing strategies the manager would take to market his products to local markets and to the EU and Japan would entirely be dependent on the channels used. In the local markets, the marketer would only use home-based marketing channels like in-person selling among others, while overseas, he/she would have to employ e-commerce strategies by applying electronic marketing channels which can reach such regions more efficiently. This is because; e-commerce strategy is one of the most influential strategies among firms and organizations towards prosperity and profit maximization. Generally, the manager should adopt the e-commerce strategy in order to secure their performance both in the short-run and the long-run, both in the local and overseas markets (Laudon & Traver, 2010).
As it has been revealed, a prospective manager looking for opportunities in overseas markets like Japan and the EU should encompass an e-commerce strategy; which would facilitate his marketing for the commodities intended. On this basis, the manager should execute a strategic marketing plan for his commodities, so as to enhance successful thriving into the overseas market; while still maintaining his local markets. Generally, the main difference in marketing in overseas markets and the local markets lies entirely in the channels used. In the home-based market, local channels can be used while in overseas markets, only marketing strategies that can reach overseas markets like the internet can be applied.
References
Arikan, A. (2008). Multi-channel Marketing: Metrics and Methods for a Successful Business. New Jersey: Sybex Publishers
Cronin, M. (2000). Unchained Value: The New Logic of Digital Business. Harvard: Harvard Business School Press.
Laudon, K. & Traver, C. (2010). E-Commerce 2010 (6th Edition). London: Routledge Publishers.
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